James Webster

Business Financing Expert | Executive Chairman | ROK Financial
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James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

Companies across the globe are recognizing the importance of incorporating eco-friendly strategies into their operations to ensure a brighter future for our planet. Sustainable business practices encompass a wide range of initiatives to reduce our carbon footprint, conserve resources, and promote social responsibility.  These practices benefit the environment and lead to improved efficiency, reduced costs,...
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The dynamic and ever-changing business environment poses new challenges every day. However, “success” is taking a revolutionary shape, especially for small businesses. Today, small businesses are redefining success beyond the conventional financial performance metrics and shareholder returns.  Purpose-driven companies are leading the way and prioritize the overall well-being of stakeholders, including shareholders, employees, customers, partners,...
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For small businesses that are aiming for growth and success, staying ahead is crucial. To thrive, they must embrace technology trends. Ignoring the potential of new technologies is no longer an option. By strategically integrating these trends into their operations, they can streamline processes, enhance customer experiences, and gain a competitive edge. What Is the...
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Remote work is when people do their jobs outside of a traditional office environment. This approach has gained momentum, primarily due to its flexibility. Employees can manage their schedules better, leading to an improved work-life balance. But remote work isn't just about comfort; it's a significant shift in how we think about employment. This article...
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Customer relationships signify the dynamic connection between a business and its customers. It encompasses trust, effective communication, and mutual understanding.  Strong customer relationships foster loyalty, satisfaction, and a sense of partnership, where both parties benefit and thrive long-term. In business, building and sustaining strong customer relationships is a good practice. Customers put down more than...
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Crises in the business world are unpredictable, often hitting when least expected. Whether it’s a financial downturn, a public relations mishap, or an unforeseen disaster, addressing a crisis can make or break your company.  This is where effective crisis management strategies come into play. Crisis management is all about identifying and dealing with threats to...
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Innovation stands at the heart of every successful small business. Understanding what it means to be innovative in business is crucial. It’s about more than just new products or services; it’s a mindset that embraces creative solutions and continual adaptation. This approach is vital in a competitive business, where staying ahead often means thinking differently. ...
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The success of any business hinges on its ability to connect effectively with its customers. A critical component of this connection is grasping the “why” behind consumer behavior. Understanding the psychology of consumer behavior is not just beneficial but crucial for all entrepreneurs. Keep reading to discover valuable insights on customer behavior, including techniques to...
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In an era where business dynamics are constantly evolving, the importance of effective leadership has escalated. Leadership development programs stand at the forefront of this evolution, equipping aspiring leaders with the skills and insights necessary for success in the future business landscape.  This comprehensive exploration will delve into what these programs entail and the diverse...
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Emotional intelligence has emerged as a key factor in effective leadership, transcending traditional management styles to foster environments of empathy, understanding, and resilience.  This article delves into the essence of emotional intelligence, highlighting its crucial leadership role. It explores how EI equips leaders with the skills to understand and manage both their emotions and those...
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