James Webster

Business Financing Expert | CEO | ROK Financial
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James Webster, founder and CEO of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

What Is Scaling In Business? In order to understand scaling in business, it’s important to first understand what it is. Simply put, scaling is the process of growing a company or organization to a larger size. This can be done in a number of ways, but the ultimate goal is to increase profits and create...
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In 2022, the world will be a different place. It will have changed in ways we can't predict, and, likely, company culture—how people work together to make money—will change as well. Challenges Companies Face in 2022 We know that there are some challenges facing company culture today, but what about those looming on the horizon?...
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Starting a small business is challenging. You're likely to fail if you don’t have a great business idea and a well-defined plan. There are so many opportunities out there, and coming up with a great business idea is the first step to success. If you’re planning to start a small business, choosing the right business...
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Technology has changed professional networking more than ever before, and the digital business card is the way of the future. The digital business card is an easy differentiator and a fantastic way to stand out in a crowded market space. Show prospective clients what you're about and who you are with a quick customized bio...
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There are many different leadership traits that can make someone successful. However, some traits are more important than others and can be the difference between a good leader and a great one. Here are five of the most important leadership traits: 1. Integrity: A good leader always maintains their integrity and is honest with those...
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Do you need a business loan as soon as possible? Are you wondering how to get a business loan for a small restaurant? You probably already know that a traditional bank loan is out of the question. With a typical business loan from a bank, you’d be waiting for approval for two to four weeks,...
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Every business needs high-quality equipment to get its job done and in the right way. But seldom do business owners have money set aside to pay for the equipment up front. They may be willing to do so but know that doing so may put a substantial dent in their cash flow. This is where...
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In a nutshell, the prime lending rate is the lowest or most favorable interest rate banks charge consumers and businesses for borrowing money. The prime lending rate impacts the costs associated with borrowing and is influenced by the federal funds rate. This rate is determined by the Federal Reserve or the Federal Open Market Committee....
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The necessity of online presence for small businesses cannot be understated. A substantial amount of commercial traffic takes place online, and this is unlikely to change. To understand why an online presence is important, business owners must grasp the concepts of brand visibility and digital marketing. This article aims to elaborate on why online presence...
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Today’s consumers can smell a hard sell approach miles away. And if a potential lead thinks you are trying this kind of technique on them, they’ll run, not walk, away. It’s usually ineffective and may even be insulting. People prefer you to recognize their intelligence. So focus on educating and stop hard selling. Customers today...
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