James Webster

Business Financing Expert | Executive Chairman | ROK Financial
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James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

Managing a team remotely during COVID has led many companies to look for strategies to maintain leadership while working remotely. Some managers allow workers to become self-independent and work their hours, but a company still needs a functioning team. Group leaders are essential to micromanaging a team, but with the introduction to remote work, it’s...
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As the CEO, you may want to control every aspect of your business and ensure everything is going well. However, as your company grows, having control of every process becomes impossible. Has your company grown? If so, you need to learn how to delegate like a CEO. First, separate different tasks into specific categories when...
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Knowing how to hire the best candidate is important for growing your business. Hiring the right people for business growth is essential because they are at the front of customer service, which means they are the people that give an excellent first impression to clients.  Tips For Finding the Right Person The difference between growth...
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Sales teams are the backbone of any business. When learning how to build a sales team, employers need to know how to find the right people and equip them with the skills and processes they need to be successful. We examine a few things businesses should consider when building a successful sales team. What Makes...
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Marketing is a buzzword tossed around in business and entrepreneurship circles, but it’s often hard to know how to implement the right tactics. Let’s look at some of the best marketing strategies that make a profitable campaign. Why a Marketing Strategy Matters A proper marketing strategy that involves various methods that are bound to be...
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Small business owners have difficulty attracting new customers unless a friend, family member, or acquaintance recommends them. People are habitual and have difficulty trusting strangers, especially with money.  Luckily for small businesses, there are more reliable methods to earning trust in today’s time. The BBB is an example of one of these methods. They help...
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Small businesses are the heart of the economy. They generate more than half of the nation’s job growth and contribute significantly to global financial wellness.  Notwithstanding the challenges that accompany entrepreneurship, small businesses are increasingly thriving. The secret to success is persistence. To be a successful entrepreneur, you need to know how to lead your...
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Any business owner will tell you that running a business is no easy feat. There are a lot of moving parts and pieces that need to come together to make a business successful. One of the most important aspects of running a business is strong partnerships. We will explore the importance of partnership in business...
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Business divestiture is an important strategy for the growth of many companies, but what does it mean and what is an example of divestiture? Here’s everything you should know about this topic. What Is Business Divestiture A business divestiture is when a company disposes of some or (more rarely) all of its assets. In this...
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Ethics in business has always been important, at least to a point. If there comes a time when customers don’t believe you’re honest about what you’re selling, they can abandon you overnight, ultimately ruining your business. It’s becoming more apparent all the time that going a step further and practicing a higher standard of social...
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