James Webster

Business Financing Expert | CEO | ROK Financial
Follow Me On Social:

James Webster, founder and CEO of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

Changes to government regulations can impact various aspects of your business operations, from tax reporting and filing to mandatory cybersecurity measures. It's essential to stay on top of regulatory changes that might affect your business, or you might inadvertently end up in noncompliance. This can result in severe consequences, from fines to limitations on future...
Knowing the ins and outs of the financials of your business is crucial for stability and long-term growth. Plus, keeping an eye on your finances helps you identify risks and set realistic goals for the near future. It can also help you be more reactive when sales numbers or cash flow change. The Most Important...
Where do you see yourself in five years? Many people struggle with answering this question because they don’t have precise goals for their future. Setting goals can help you accomplish more, grow as a person, and build a life that brings you happiness and fulfillment. Why Goal Setting Is Important Progressing in life can be...
Networking is a very important part of any individual’s professional life. A strong network will not only give your career a competitive edge, but also provide you with the opportunity to learn from people you admire and respect. Not to mention meet some new and interesting people along the way. When it comes to networking,...
For a business to keep growing, they need to pay close attention to what their customers are saying. That said, it can be extremely challenging to know what your clients are thinking. So, how do you listen to your customers and take their insights to improve your business? We’ll cover everything you need to know...
Are you looking to take your business to the next level but aren’t sure where to start? This is something most business owners face at some point in their careers. Success is measured differently for everyone, but it almost always includes your ability to visualize an ideal outcome and outline a game plan to get...
Here's an interesting stat: only about 50% of all small businesses that begin this year will be around in ten years. Lack of funding is one of the main reasons why businesses don't survive. Imagine that, not poorly run shops, or owners that give up on their businesses... It's the fact that businesses do not...
Starting a business during Covid is nothing like starting a business during 'regular times' (or so I've heard). If I'm being honest, I actually have never started a business during 'regular times'. It's in times of the most uncertainty I have seen the greatest opportunities. I started my first company back in 2007 during the...
Although the global pandemic has made it a challenge for businesses to operate, business owners have been resilient and adapted to create plans to get back to business. As a business owner during a pandemic, you will need a solid and proactive business plan that is continually changing and evolving. By implementing a business continuity...
ROK Logo

Our goal is to help get businesses back to business by providing the best small business and commercial lending options available today. Our streamlined processes and strong relationships allow us to process hundreds of transactions/month resulting in hundreds of millions of dollars distributed to small businesses, nationwide on a monthly basis.

Office Hours

Monday - Saturday
8:00 A.M. - 6:00 P.M. (EST)
Closed on Sunday

Corporate Office

3500 Sunrise Hwy
Building 100 Suite 201
Great River, NY 11739

Need Support?

Our Team Is Ready To Help!

Subscribe To ROK Newsletter