James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James Webster

Business Financing Expert | Executive Chairman | ROK Financial
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James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

Innovation in Small Business: How to Stay Ahead of the Curve

May 23, 2023
Small businesses need to keep up with the times if they want to survive and grow in today’s fast-changing world. But how can you make your business more innovative and adaptable?  That’s what we’re going to find out in this article. We’ll look at the perks of being an innovator, the common hurdles that small...
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How to Utilize Technology Effectively for Increased Productivity

May 16, 2023
As technology develops, more people want to utilize it to help them succeed. Naturally, you’ll want to know how to use technology effectively to improve productivity. If you can incorporate technology, you can help your employees and others succeed. Ensure you review the multiple points of technology and productivity to understand the relationship, what it...
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Encouraging Employees to Take Breaks and Recharge

May 9, 2023
Everyone wants to excel at their job. Taking pride in your work is good for your mental health and ensures you are doing your best. Companies can accomplish more when their employees are trying to give their best performance to their clients and customers. However, working too hard can be a hindrance. If employees work...
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Tips for Setting Clear Goals and Priorities

April 13, 2023
There is always something we wish to improve upon, whether it is our attitude, appearance, performance at work, or a hobby. Unfortunately, it is too easy to allow daily responsibilities to overshadow long-term plans.  Once you understand the importance of setting clear goals and priorities and apply the tips below, you can make long-term changes...
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Developing Effective Communication Channels Within the Office

April 6, 2023
Communication is the backbone of any organization, and effective communication channels are the ligaments that hold it all together. Clear and concise communication can make all the difference in a company’s success. In today’s fast-paced business environment, developing effective communication channels within the office can be challenging. However, sharing information clearly and quickly is crucial...
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Strategies for Improving Organization in the Office

March 30, 2023
Office organization is essential for the creation of a healthy working environment. It improves workers’ productivity and reduces the chances of costly mistakes. An organized office also enables your employees to manage their time effectively. Most business people often face challenges when it comes to organizing their offices. If you’re in such a situation, don’t...
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best financing options for a business

How Small Business Loans Are Financed

March 23, 2023
It can be difficult for small businesses to get the financing they need to start or grow their business. Banks and other traditional lenders often require stringent requirements in order for a loan application to be approved. Which makes it hard for many small businesses to access capital. Fortunately, there are multiple financing options available...
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How to Implement Positive Employee Management Strategies

March 16, 2023
Good employee management strategies are essential for any organization to succeed. Having successful employee relations is key to creating an environment of trust and respect. Which in turn leads to increased productivity and efficiency. But how do you implement positive employee management strategies? In this article, we will explore the different strategies organizations can use...
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Setting Clear Expectations and Goals for Employees

March 9, 2023
As a small business owner, it’s important to set clear expectations and goals for your employees. This will help them understand what is expected of them and give them a sense of direction. Employees who know what is expected of them are more likely to be productive, motivated, and engaged. Here are some tips for...
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Creating an Environment for Professional Growth

March 2, 2023
If you wanna create an environment for professional growth, you need to establish some basic ground rules. First, you need to be clear about what your goals are and what you expect from your employees. Secondly, you need to provide opportunities for your employees to learn and grow. Lastly, you need to create a positive...
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