James Webster

Business Financing Expert | Executive Chairman | ROK Financial
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James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

In today's rapidly evolving business landscape, innovation and creativity have become the cornerstones of success for small businesses. To embark on the journey of innovation-driven growth, securing the right funding is crucial. In this article, we'll explore how innovation and creativity help small businesses, discuss the strategies for calculating funding needs, delve into the world...
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Introverted leaders bring a unique and often underestimated set of qualities to the table in the realm of small business management. While extroverted leaders tend to steal the spotlight with their charismatic and outgoing nature, introverted leaders have their own powerful strengths that can lead to remarkable success in the business world. How Can an...
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The quest for exceptional leaders is a perpetual journey. Organizations, big and small, are on the lookout for individuals who possess the capacity to guide, inspire, and drive their teams towards success. In this article, we will delve into the art of recognizing leadership potential and explore strategies that nurture and shape these potentials into...
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When it comes to turning your entrepreneurial dreams into reality, a $50K business loan can be a powerful tool. This financial infusion can make all the difference in kickstarting your venture or propelling it to the next level. However, like any financial decision, there are pros and cons to consider. Let's delve into the world...
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In the dynamic realm of business, where innovation and competition take center stage, one crucial element consistently captures the spotlight: individuals. The keyword "behavioral management in business" envelops a vital aspect that shapes the destiny of organizations. This article delves into the depths of behavioral management. Exploring its importance, various types, underlying principles, and real-world...
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Small business owners have so many sources of stress. While you might be a successful manager or CEO, you might never have learned the foundations of business management. Modern management theory can make your business more efficient and successful. In this article, we dive into the most effective management theories for small business owners. What...
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One of the most critical aspects for small business owners is creating a positive company culture. There can be many company culture challenges that businesses can face; if your company’s culture isn’t positive, it can have lasting effects on your business, such as a negative image and employee dissatisfaction. This post discusses the best practices...
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Owning a small business can be very rewarding, but it can be very stressful, too. When you’re the manager and the CEO, you’re responsible for everything from scheduling to payroll to inventory. With so many demands on your time, it’s easy to get overwhelmed. That’s why effective time management is essential. In this article, we...
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Recognizing signs of workplace conflict is essential to maintain a harmonious work environment. From employee disagreements to communication breakdowns conflict can lead to lower productivity and team morale. Don’t want this in your business? We can help. In this article, we will explore every way to manage conflict in the workplace.   What Does Conflict In...
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A motivated and engaged staff is essential for the success of any small business. Yet this can be challenging for owners and managers to implement. Every business needs a strategy to get employees excited to come to work.  So what to do if your staff lacks passion and it’s affecting your business? We can help....
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