James Webster

Business Financing Expert | CEO | ROK Financial
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James Webster, founder and CEO of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

Motivation is one of the most crucial aspects of an employee’s day-to-day life. Without it, employees won’t put effort into work that you hope they do.  They could even leave your company as they look for a better opportunity.  This article will explore how to motivate employees and show them that leadership cares about them...
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Which entrepreneur doesn’t fantasize about starting a business and see it venture to something big without any mishaps? While this is a great vision, most business owners have one stumbling block: money. In fact, according to SBA (Small Business Administration) in a 2020 report, small business owners borrowed $645 Billion to help support their businesses....
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If you’ve been in your business or career for a long time, you might be feeling bored or burnt out. It happens to most people who have been working at one thing for a long time. Or, maybe it hasn’t been all that long, but something just isn’t clicking. If you’re finding yourself stuck in...
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Employee mental health is directly tied to the success and livelihood of your business. Leaving mental health in the workplace unaddressed and stigmatized at any time is a quick way to cripple your company and the human beings who dedicate their time to it. Let’s look at some ways you can provide support and accommodation...
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You almost bought that salad for lunch from a drive-thru, but then you realized you have groceries at home to make a salad. You needed to buy sugar, and you chose the brand with better packaging even though it was thirty cents more. These are both examples of customer buying behaviors, and we are constantly...
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Almost everyone is using search engines like Google multiple times throughout the day. Yet you’d probably be surprised to learn how many businesses don’t add to or claim their Business Profiles on Google. Further, for those business owners who are taking advantage of Google My Business, many aren’t using appropriate keywords to reach their ideal...
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Regardless of the size of your business, it would be best if you prioritized cybersecurity. The last thing you want is to experience a data breach or hack, which is why providing employee cybersecurity training is so important. Starting a business amid the COVID-19 pandemic can be difficult, but that doesn’t mean you should skimp...
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An organization is only successful if it understands how to communicate with its employees, customers, and vendors. Useful information helps people do their work better. Sharing thoughts and ideas help companies innovate. Providing value to customers is what keeps them coming back. This article examines the importance of effective communication in business and what it...
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Knowing your competitors as a business owner, salesperson, product developer, or any other business person is not enough. You need to go the extra mile and extensively monitor your competition. This entails gathering as many details as possible about who you’re up against. But why is this necessary? Of course, the competition affects businesses. Whether...
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Many new business owners who want to create an online store are often confused and don't know where to start. If you're one of them, you're in luck. Shopify has got you covered on every e-commerce functionality you'll need to start your online store and make a name for yourself among leading e-commerce platforms. What...
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