James Webster

Business Financing Expert | CEO | ROK Financial
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James Webster, founder and CEO of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

Small businesses are the heart of the economy. They generate more than half of the nation’s job growth and contribute significantly to global financial wellness.  Notwithstanding the challenges that accompany entrepreneurship, small businesses are increasingly thriving. The secret to success is persistence. To be a successful entrepreneur, you need to know how to lead your...
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Any business owner will tell you that running a business is no easy feat. There are a lot of moving parts and pieces that need to come together to make a business successful. One of the most important aspects of running a business is strong partnerships. We will explore the importance of partnership in business...
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Business divestiture is an important strategy for the growth of many companies, but what does it mean and what is an example of divestiture? Here’s everything you should know about this topic. What Is Business Divestiture A business divestiture is when a company disposes of some or (more rarely) all of its assets. In this...
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Ethics in business has always been important, at least to a point. If there comes a time when customers don’t believe you’re honest about what you’re selling, they can abandon you overnight, ultimately ruining your business. It’s becoming more apparent all the time that going a step further and practicing a higher standard of social...
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Any business owner knows the key to success is attracting and retaining customers. But, of course, prices are a major factor in this equation, and raising them can be risky. After all, if your prices are too high, you risk losing customers to your competitors. But if your prices are too low, you may be...
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No matter what industry you’re in, improving client relationships is essential. The clients are the backbone of their industry, and they are also a vital part of your business. Not using the proper business skills to engage a client will create a domino effect. A lack of practical actions and poor leadership, communication, and trust...
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Great leaders have a series of management tasks that enhance the achievement of goals in organizations. These tasks mainly involve team coaching, the delegation of work among subordinates, and decision-making. To be a great leader, you’ll also need to prioritize networking. Networkers connect with like-minded individuals in the industry, employees, and other company managers. Your...
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There are no shortcuts to running a business. The general upstart can be rough, and even when you think you have a handle on things, management gets tougher with increased popularity.  It’s not easy, but it can be. The best way to run a successful business is by developing a plan for your growth. With...
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Whereas many businesses focus more on customer acquisition, customer retention is equally important. Customer retention is your business's ability to make your customers come back for a given period. It is also how to survive inflation as a small business. When you retain your customers, that indicates that your product or service pleases them. Your...
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Confusion usually follows when discussing marketing and sales. Marketing and sales do differ, but they still work together hand in hand. Knowing the difference between sales and marketing will help your business form coherent teams that tackle your business issues while improving your marketing and sales efforts.  What Is the Difference Between Sales and Marketing?...
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