James Webster

Business Financing Expert | CEO | ROK Financial
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James Webster, founder and CEO of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

As a manager or executive, it can be easy to approach a situation with your perspective in mind. But even though it’s crucial to develop your instincts, listening to employees is an essential procedure in any process, project, or company. In this article, we’ll discuss all the benefits of listening to your employees—and what can...
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Anyone can benefit from professional development—it builds connections, refines skills, and sets the participant on track to higher achievement. For that reason, knowing how to help employees grow can be profoundly beneficial. That said, it isn’t always easy. But if you want to know how to help employees with career development, the following six tips...
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Do you need to know the top productivity apps? Whether searching for the best productivity apps in 2020 or recent years or only want the best productivity apps for iPhone, we have everything you need to know. Staying productive is a crucial part of stress management. Stay on top of the game with the top...
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The COVID-19 pandemic was tough on individuals, businesses, and economies everywhere. Organizations had to adjust their operations to stay afloat. In a post-pandemic world, companies have to make more changes to secure their growth in the long term. For example, you may have to alter how you approach marketing during a pandemic and after. As...
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The success of a business comes from many factors. Strategic planning, organization, and online software can help improve a company’s productivity. However, company culture is a trait that can’t be bought or manufactured. It is a natural occurrence between coworkers that shows how we interact with one another in a workspace. While some managers focus...
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Managing a team remotely during COVID has led many companies to look for strategies to maintain leadership while working remotely. Some managers allow workers to become self-independent and work their hours, but a company still needs a functioning team. Group leaders are essential to micromanaging a team, but with the introduction to remote work, it’s...
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As the CEO, you may want to control every aspect of your business and ensure everything is going well. However, as your company grows, having control of every process becomes impossible. Has your company grown? If so, you need to learn how to delegate like a CEO. First, separate different tasks into specific categories when...
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Knowing how to hire the best candidate is important for growing your business. Hiring the right people for business growth is essential because they are at the front of customer service, which means they are the people that give an excellent first impression to clients.  Tips For Finding the Right Person The difference between growth...
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Sales teams are the backbone of any business. When learning how to build a sales team, employers need to know how to find the right people and equip them with the skills and processes they need to be successful. We examine a few things businesses should consider when building a successful sales team. What Makes...
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Marketing is a buzzword tossed around in business and entrepreneurship circles, but it’s often hard to know how to implement the right tactics. Let’s look at some of the best marketing strategies that make a profitable campaign. Why a Marketing Strategy Matters A proper marketing strategy that involves various methods that are bound to be...
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