James Webster

Business Financing Expert | CEO | ROK Financial
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James Webster, founder and CEO of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis.

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come!

In 2019, James was honored to be chosen as the co-chairman of the Small Business Financing Association Broker Council, a non-profit advocacy organization dedicated to ensuring small businesses can access financing solutions that are clear, secure, and fair. In this role, James establishes responsible and transparent practices for alternative lending brokers, while also educating policymakers and regulators about the technology-driven platforms and commercial lending programs that have emerged in the small business lending market.

James was born and raised on Long Island where he currently lives with his wife, Melissa, and their two children, Lilyanna and Jameson. He is an active member of the Long Island community and feels a special connection to local businesses. James not only personally spends his time with local charities and organizations but loves to include the ROK Financial team whenever possible. James enjoys the outdoors, skiing, boating, traveling (which has unfortunately come to a halt due to the pandemic, but looks forward to traveling once again when it is safe to do so), and sporting events, but above all, spending time with his family.

Articles Written By James Webster

What is a business without its customers? One way of measuring a business’s success is how they handle customer feedback and criticism. Customer strength can make or break any business. Why Is It Important To Know the Customer? It is extremely important to understand customer behavior because you can provide better business and build strong...
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When you own a business, taxes become an important topic. You must make sure to pay your taxes on time and in full. If you fail to do so, you could face penalties and fees that can add up fast. It is well worth your time to look into the benefits of paying quarterly taxes....
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If you want to start a business, you need to surround yourself with the right people. One of the first professionals you need on your team is a business planning attorney. A legal advisor can assist you with various aspects of starting up your business. He or she will be able to offer legal advice...
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The staff that you employ are responsible for your company’s overall customer experience. Think about your last experience as a customer. Were the staff you encountered friendly? Were they rude? If they were exceptionally friendly or rude, you likely remember your previous experience fairly well. When it comes to a business, the staff that helps...
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Many vendors often wonder how to handle their pricing. Private vendors and artisans, especially those who operate exclusively through online distributors, have an especially hard time knowing how much to charge for their goods and services. All the while, the market for a given product or service grows more and more competitive and complicated by...
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After years of hard work and schooling, you finally land your dream job. However, you may feel unprepared for your career once you get there. Even worse, you may feel stagnant as you stop challenging yourself and grow unhappy. Creating learning opportunities in the workplace will force your employees to try harder and reinvigorate their...
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Your relationship with the community is critical for your long-term business success. It all starts with understanding the importance of giving back to the community and outlining a robust game plan. Why it is Important for Your Business to Give Back to the Community So, why is it important for business to give back to...
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I heard this a few years back and at first, my first reaction was “What’s the difference”?  Working IN your business (to me at least) means you own a job, working ON your business means you own a business and you are doing things to grow our business outside of your designated responsibilities. Don’t get...
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Business planning is absolutely essential in having a successful company. When doing so most set annual and “Long term” goals (i.e. in 5/10 years I want to grow the business to X) This is great and necessary. You also need to set smaller and shorter goals in order to celebrate the mini victories. If your...
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Being a business owner, we can all relate to the fact that our workload exceeds almost any other person within our organization. We often wear many hats, and juggle multiple tasks and priorities at once. The most important thing I have found over the years to keep myself sane (and organized) is detailing out my...
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Our goal is to help get businesses back to business by providing the best small business and commercial lending options available today. Our streamlined processes and strong relationships allow us to process hundreds of transactions/month resulting in hundreds of millions of dollars distributed to small businesses, nationwide on a monthly basis.

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8:00 A.M. - 6:00 P.M. (EST)
Closed on Sunday

Corporate Office

3500 Sunrise Hwy
Building 100 Suite 201
Great River, NY 11739


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