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YouTube and TikTok are two of the most popular social media platforms in 2022, with 2.29 billion and 1 billion monthly active users, respectively. About 12.5% to over 25% of the global population uses these platforms. This usage rate makes them ripe for marketers and advertisers to reach their target audience worldwide. However, are these...
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No matter what industry you’re in, improving client relationships is essential. The clients are the backbone of their industry, and they are also a vital part of your business. Not using the proper business skills to engage a client will create a domino effect. A lack of practical actions and poor leadership, communication, and trust...
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Ideally, all of a company’s clients would pay every invoice and bill on time. However, that’s not a reality even large enterprises live in. There will nearly always be a percentage of customers who pay late or don’t pay at all. While companies sometimes handle debt collection in-house, many small businesses don’t have the bandwidth...
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If you have a retail business, you’re likely familiar with the challenges that come with retail loss. It is an issue among retail stores, but there are loss prevention strategies to ensure that your profits and inventory are protected. What Is Retail Loss? Retail loss, also known as shrinkage, is losing retail merchandise by theft,...
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Great leaders have a series of management tasks that enhance the achievement of goals in organizations. These tasks mainly involve team coaching, the delegation of work among subordinates, and decision-making. To be a great leader, you’ll also need to prioritize networking. Networkers connect with like-minded individuals in the industry, employees, and other company managers. Your...
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Limited liability companies are the most popular choice for small businesses. The numerous benefits of forming an LLC are why it remains the favored option for small companies. The advantage of LLCs comes from the limited liability the business owners have in case of lawsuits, financial burden, and tax flexibility. These LLC benefits also open...
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There are no shortcuts to running a business. The general upstart can be rough, and even when you think you have a handle on things, management gets tougher with increased popularity.  It’s not easy, but it can be. The best way to run a successful business is by developing a plan for your growth. With...
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The world of e-commerce presents a compelling opportunity for those looking to start up a side hustle or even start their own full-time business.  When it comes to selling online, there are many avenues vendors can explore, perhaps none more enticing than Amazon, the world’s number one digital marketplace.  Here are seven of the most...
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Whereas many businesses focus more on customer acquisition, customer retention is equally important. Customer retention is your business’s ability to make your customers come back for a given period. It is also how to survive inflation as a small business. When you retain your customers, that indicates that your product or service pleases them. Your...
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If you have credit troubles, it can be frustrating to try and get approved for a small business loan. You may have tried applying for an SBA loan only to find out that it didn’t go through. You may wonder why your SBA loan was denied, or what you should do next. We will help...
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