ROK Financial's Story

ROK Financial derived from the solid foundation CEO, James Webster built with his previous business partner at National Business Capital and Services. Like so many other businesses at the start of 2020, National was directly impacted by the Coronavirus pandemic and was forced to pause operations for months, as many businesses came to a halt. Being self-proclaimed ‘job makers’, both partners decided the best way to bring back as many of their valued and trusted employees as possible, was to part ways and work on separate brands. In turn, ROK Financial was born!

Our Mission

The team at ROK Financial is committed to establishing ROK solid relationships with our clients, lenders, and partners. By providing the best financing solutions available to business owners while creating a positive association with business financing. Through our streamlined process, revolutionary technology and educated team of experts, we support business owners ability to create new opportunities. ROK Financial is proud to empower the heartbeat of our country, our small businesses.


Our Vision

To help business owners generate perpetual opportunities through simple business financing.


Our Values

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About our CEO, James Webster

James Webster, founder and CEO of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide. 

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come! READ MORE


Speak With a Team Member

To learn more about ROK Financial’s Small Business & Commercial
Financing/Leasing needs give us a ring at: (833)-33-ROKFI or apply now!