ROK Financial's Story

At the start of August 2020, after years of working together, a small group of seasoned business financing professionals hit the ground running establishing a new brand and quickly solidified their name within the financial services industry.

Steering the ship is James Webster, Founder and Executive Chairman. With almost two decades of experience in financial services, James brought his love for helping small business owners and his years of experience to ROK Financial.

Under the new brand of ROK, in less than 2 years, ROK has assisted thousands of business owners obtain hundreds of millions of dollars in financing, created thousands of new relationships with our partners and strengthened our existing relationships with our lenders. All the while generating thousands of 5-star reviews on Google, TrustPilot and Best Company.

This is only the start of ROK’s story…so stay tuned…

Our Mission

The team at ROK Financial is committed to establishing ROK solid relationships with our clients, lenders, and partners. By providing the best financing solutions available to business owners while creating a positive association with business financing. Through our streamlined process, revolutionary technology and educated team of experts, we support business owners ability to create new opportunities. ROK Financial is proud to empower the heartbeat of our country, our small businesses.


Our Vision

To help business owners generate perpetual opportunities through simple business financing.


Our Values

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About our Founder, James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide. 

James and the team have always felt a need for a hands on and consultative approach while leveraging technology to help streamline the process. This has allowed them to develop strategic ways to seamlessly move files to specific lenders based on the clients needs. On average the team processes more than 400 transactions/month resulting in hundreds of millions of dollars distributed to small businesses on a monthly basis

When it came time to creating the team at ROK Financial, James chose to surround himself with like-minded individuals with the same values and vision. Having the ability to hand-pick the most experienced, knowledgeable small business and commercial financing staff in the industry was a dream come true. He now knows, the strongest staff stands proudly behind the ROK Financial name and is excited to continue to serve small business owners for years to come! READ MORE


Speak With a Team Member

To learn more about ROK Financial’s Small Business & Commercial
Financing/Leasing needs give us a ring at: (833)-3-ROKBIZ or apply now!