Even the best-laid plans sometimes go awry; it happens, folks. If things aren’t going your way despite careful preparation, don’t let it get to you. Of course, it’s going to bother you somewhat. That part is unavoidable, and that’s fine. The important thing is for you to find an opportunity in your current situation. Here’s an overview of how to find opportunity in every situation, good or bad.

Tips To Be An Opportunistic Entrepreneur

First, it’s important to think of yourself as more than a business owner. You should be thinking of yourself as an opportunistic entrepreneur, because that’s what business owners are at the end of the day. You are an entrepreneur engaged in the growth of a profitable enterprise, which means it behooves you to be opportunistic.

Want some tips on how to find entrepreneurial opportunities? You got it! How entrepreneurs find opportunity is all in the name. Opportunistic means you will take advantage of every possible opportunity, which is exactly what business owners should be doing.

The best opportunistic entrepreneurs are the ones that are finding opportunity in a crisis and use it to their advantage without losing their way.

How Opportunities Help Grow Your Business

Business is all about growth, but what fuels growth? Opportunities fuel growth, plain and simple. Knowing how to recognize opportunity in business should be your primary focus as a business owner.

You should know that you can find opportunities in unexpected places. For example, the community fundraiser event might not sound like it can affect your business, but it can.

Savvy business owners always take advantage of such events to get their name out there. On the surface, the idea is to engage with the community, but the real object is to encourage the community to engage with your business.

Keep in mind, some of the best opportunities are cooperative ones. By cooperating with other businesses, you can create a mutually beneficial network that will bring more customers and more profits to all parties involved.

Think of opportunity as a big wave on the ocean. Things stagnate when the water is flat and calm, but when that big wave comes in, you can ride it. The best entrepreneurs are like surfers in that they are constantly searching for those big waves. When they find them, they ride them all the way to the bank.

Some of the best opportunities come from maximizing customer experience. For example, every time customers talk about your brand, it’s an opportunity. The best marketing is word of mouth.

Learning To Identify An Opportunity

Are good opportunities spotted quickly? Well, learning how to identify opportunities in life can be tricky. When trying to determine whether something could be a potential opportunity or not, it’s crucial to think about it in a specific context.

First of all, ask yourself how this possible opportunity could affect you personally. Then ask yourself how it could affect your business, your employees, etc. Finally, ask yourself how it could affect your customers.

The key is to find opportunities that benefit all three. For example, selling essential items at discounted prices might sound like it will hurt your bottom line, but it could bring in a lot of business in the long run.

Businesses today need to understand that they are dealing with a different breed of consumer than several years ago. Today’s consumer wants to keep companies in check. It’s not enough to simply provide a good quality product anymore. In today’s market, you have to attach yourself to various causes, like environmentalism and corporate responsibility, to gain a customer’s trust.

New companies have an advantage here because they are malleable. Older brands are still struggling to adjust their identities to meet the demands of today’s ever-conscientious consumers. In conclusion, if you see a good cause that your customers are rallying to, make it your business to attach your brand to that cause and watch the sales roll in.

Of course, it’s not enough to simply attach your brand to a cause and privately donate money to it; you need to advertise that attachment! You could say something like, “We’re helping the environment. Every dollar you spend on our products is a dollar spent towards preserving this beautiful planet.”

That’s the world we are living in today. If you can take advantage of these conditions, then go for it.

How To Recognize Opportunities During a Crisis

Some of the best opportunities emerge during a crisis. Of course, you have to be careful when leveraging such opportunities lest you be perceived as just another money-hungry corporation. The key is to resist taking advantage of people in a crisis. Rather than take advantage of folks while they’re down, it’s best to help them out.

Try offering special promotions and giving customers special treatment during a crisis. If they weren’t loyal customers before the crisis, they sure will be afterward! People always remember kindness, especially customers.

What to Do When Things Don’t Go Your Way

When things don’t go your way, you should always be looking at the next milestone. Focusing on a setback won’t get you anywhere, but concentrating on finding a way forward will. Always take responsibility and be honest with your employees, as well as your customers.

The best way to limit the damage when things don’t go your way is to have a plan. No matter how confident you are in the opportunities at hand, you should always have a contingency plan.

Another tip would be to be prepared to outsource labor for specific tasks. You should always have a third-party team standing by to cut costs and keep things rolling through times of financial or operational difficulty.

Spotting Opportunities Isn’t Always Easy

Figuring out how to create opportunities for yourself isn’t always easy. In fact, it can be downright difficult. As long as you are actively looking for opportunities, you’ll find them. Opportunity recognition is vital; the only way that you are guaranteed to not find an opportunity is if you don’t try to find one in the first place.

Now that you know more about how to find opportunities, it’s time to get out there and start looking. Never let defeat hold you back. Keep charging ahead relentlessly and remember that with every situation, there is an opportunity to extract.

Share with me how you optimize opportunity. Use #Opportunity on  TwitterFacebookLinkedIn, or Instagram. 

About the Author, James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.