No matter what industry you’re in, improving client relationships is essential. The clients are the backbone of their industry, and they are also a vital part of your business.

Not using the proper business skills to engage a client will create a domino effect. A lack of practical actions and poor leadership, communication, and trust with your clients can ruin business for you.

However, being accountable, clear about your intentions, embracing their visions, and being consistent with your actions are just a few ways to improve the relationship.

Let’s look at other ways you can maintain a solid, healthy, and successful relationship with them.

What Is a Good Client Relationship?

A good client relationship is built on trust and a solid work ethic. In addition, it contains honesty and consistency, which allows the client to build confidence in your tactics.

Ultimately, the client understands that you place their needs as a priority. Their business results will be direct evidence of how much you prioritize them and the future of their business.

A good client relationship also means open communication, a great partnership, and meeting expectations.

Show them you listen to their concerns, and you can genuinely help solve their problems. Then, take steps to create structured processes to improve their performance and yours.

In the end, your clients will be satisfied and desire to remain loyal in the long run.

Why Is It Important To Always Improve Relationships with Clients?

Improving client relationships is vital in many aspects. Constantly improving your relationship with a client means your business will continue to grow.

Working for a client with a well-established relationship means long-term business. If clients see you’re willing to go above and beyond, they will want to carry on the connection for their business.

Also, the clients will need you in their arsenal for their business. Once they see consistent growth and how your strategies have helped them succeed, they will be dedicated to your methods of success.

Not fostering a relationship could mean losing these clients and losing money. If you’re coming up short and lacking effort, it will reflect your end and theirs.

For the clients, it is about having the proper support and skills on their side to nurture their business.

Furthermore, it means creating a healthy partnership filled with solutions, transparency, effective planning, healthy communication, and collaborative efforts.

How to Set Up Client Relationship Goals

Creating relationship goals can help set the relationship with your client in the right direction. This will provide clarity, strengthen communication, and establish credence with your client.

Frequent Follow-Ups

Following up or checking in shows that you respect their time and you’re making an effort to ensure everything is in balance.

Taking the initiative to reach out and not disappear for days lets them know you’re reliable and consistent with communication.

Promote Transparency

It’s crucial to set a goal of promoting transparency. A good client relationship means ensuring you understand how they feel and are concerned.

This creates a safe communication space for your client. It allows them to engage with you worry-free. This process further builds trust and establishes loyalty.

Put Your Client First

Your clients need to know how important they are to you. Set a goal to put them first as often as possible.

Learn and gather a deep understanding of their goals. Then, create steps to assist them in accomplishing each objective.

Discuss their weaknesses and create a plan to help turn them into strengths instead. Putting in this effort will ultimately thrive and flourish in critical areas. Understanding how how your staff can make or break your overall customer experience will enable you to make a welcoming environment for your customers for years to come.

These outstanding results will then reflect on your efforts and even your reputation.

Adopt a Solution-Based Attitude

Clients have many problems they need to solve, and sometimes those issues seem endless. However, your attitude can help to change their outcome.

When problems arise, you need to be prepared and have the ability to take them on. It doesn’t matter what the issue is; show that you can solve them.

Don’t look at the problem and point out even more problems. Your client needs to be able to rely on you and your advice truly.

By taking control of these kinds of situations, your client will see that you work well under pressure, and you can handle stress even in the worst of times.

Best Practices for Improving Client Relationship

Improving a client relationship takes work that is often never-ending. It’s a task that is meant for the long haul. First, however, you need to prove to them you’re up for the job. Here are ways you can accomplish this.

Be open to Feedback

Knowing how you can improve your business based on customer feedback can set your business apart. Receiving feedback can sometimes make us feel very uncomfortable. However, it’s a great way to improve the relationship with clients.

Studies show that 85% of businesses say receiving feedback from clients helped benefit and improve their company immensely.

Being open to receiving feedback shows that you care about your clients. It tells them you value what they think and that you’re committed to helping them reach their goals.

Listening to their needs also shows them you’re willing to take action to ensure their desires are met. This level of commitment can easily create a long-term relationship in business.

Show Appreciation

A great way to foster any client relationship is to show them your appreciation. Doing so doesn’t have to be with grand gestures. Instead, show it through small but impactful actions.

Doing things like thanking them for feedback, telling them you appreciate them utilizing your services, sending thank you notes in invoices, or even using social media to show you value them.

These sorts of gestures can go a long way. Taking these extra steps to show your appreciation will help your client feel respected, acknowledged, and valued.

Get to Know Them

Getting to know your client is significant when seeking to improve the relationship.

Learning about them on a personal level can help them to open up and let their guards down.

When it comes to working with clients, things can be very stressful. Constant talk about deadlines, projects, to-do lists, etc., can become overwhelming for both parties.

So, asking them about their day or inquiring about their favorite activities outside of work can help them relax. Of course, it’s best to do this after you’ve known them for a while, but it will certainly help them become more comfortable with you.


The customer relationships you form today can create opportunities for tomorrow.  The ultimate goal is to create a steady and robust connection with your clients.

Suppose this connection is powerful and filled with focus, a strong foundation, trust, concise action, and strategic endeavors. In that case, you’re well on your way to developing a long-term relationship with your clients.

About the Author, James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.