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The necessity of online presence for small businesses cannot be understated. A substantial amount of commercial traffic takes place online, and this is unlikely to change. To understand why an online presence is important, business owners must grasp the concepts of brand visibility and digital marketing. This article aims to elaborate on why online presence...

No matter the kind of business you operate, you have to deal with customer service in one way or another. And while most people think it’s all about answering customer questions, which is true, it can be challenging.  It involves dealing with all sorts of people and meeting their expectations. Therefore, to provide a professional...

Today’s consumers can smell a hard sell approach miles away. And if a potential lead thinks you are trying this kind of technique on them, they’ll run, not walk, away. It’s usually ineffective and may even be insulting. People prefer you to recognize their intelligence. So focus on educating and stop hard selling. Customers today...

The COVID-19 pandemic has been devastating for the United States economy. No one has been hit harder than small business owners. More than 100,000 small businesses have permanently shut down as a result of the pandemic. Among these are restaurants, food production, farms, construction, and more.  The good news is that independent contractors in the...

Building your business credit takes time, but it’s worth the effort. It opens many doors as it plays a fundamental role in a company’s funding ability, allowing entrepreneurs to hire employees, purchase necessary equipment, machinery, and inventory, launch marketing campaigns, and maintain a steady cash flow while generating and growing revenue. Up to 56% of...

You may think that all the rising costs of groceries, and just about everything these days, is primarily a hit on consumer pockets. The truth is that the shortage affects trading companies, retail businesses, and retail buyers, but the cost hikes start with the manufacturers.  Manufacturers are forced to eat these costs for their business....

Positive business culture is characterized by a sense of caring, comfort, and collaborative effort. This type of work environment fosters an atmosphere where employees feel like they can bring their whole selves to work and know that they will be accepted for who they are. It also helps establish clear boundaries between personal and professional...

If 2021 has taught us one thing, it’s that there is no such thing as security. As the global pandemic ripped every sense of normalcy from us, we came to realize that there truly is no safety blanket to grasp on. With the massive changes made to our work life, job losses, layoffs, and unemployment,...

Every business needs some form of a social media strategy. Building an online presence is critical to elevating brand awareness, establishing trust with customers, and guiding prospects through the sales funnel. Social media marketing and branding is a long-term game that takes patience and consistency. Your company has a unique story to tell, and social...