Deviate Board Co.
In this exclusive digital interview series, join James Webster as he goes behind the scenes with founder James Petitto to explore the vision and grit behind Deviate’s mission to shake up the custom board world.
More than just a skate brand, Deviate is a movement—rooted in individuality, Brooklyn culture, and a passion for craftsmanship. Discover how James is blending hands-on artistry with entrepreneurial spirit to build boards (and a brand) that push boundaries and inspire riders to carve their own path.