James Webster, Executive Chairman of ROK Financial brings you an exciting new digital series centered around small businesses, how they operate, who is operating them, and everything that goes into making them successful.

In this new interview series, Webster will take you inside some of America's most unique small businesses across the country; from family farms to autobody shops and manufacturing plats, to a local pizza shop and more! Viewers will be introduced to owners and operators along with the unique stories they have to tell.

Deviate Board Co.

More than just a skate brand, Deviate is a movement—rooted in individuality, Brooklyn culture, and a passion for craftsmanship. Discover how James is blending hands-on artistry with entrepreneurial spirit to build boards (and a brand) that push boundaries and inspire riders to carve their own path.

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Fort Hamilton Distillery

More than just a distillery, Fort Hamilton is rooted in pride for local heritage and a commitment to high-quality, grain-to-glass production. Discover how Amy and Alex are blending time-honored techniques with modern entrepreneurship to create bold, authentic spirits that celebrate the spirit of New York.

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John’s Crazy Socks

From employing individuals with differing abilities to donating to the Special Olympics, John’s Crazy Socks is redefining what it means to be a mission-driven company. Discover how their passion, creativity, and dedication have made them an industry leader in both business and social impact.

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VAP Steel

VAP Steel is more than just a fabrication company—it’s a legacy of craftsmanship, problem-solving, and industrial expertise. Discover how the Mazur family’s leadership and vision have positioned VAP Steel as a trusted name in the steel industry.

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ELIJA Farm

ELIJA Farm, a nonprofit oasis in Huntington, NY, where sustainable agriculture meets community empowerment! Dedicated to providing organically grown produce and fostering a supportive community, ELIJA Farm is also a cornerstone of the ELIJA Foundation, supporting children with Autism Spectrum Disorders.

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Smusht

Specializing in custom ice cream sandwiches and handcrafted desserts, Smusht delivers sweetness and innovation in every bite. Smusht isn’t just a dessert company; it’s a celebration of flavor and creativity. Discover how Steve’s vision and commitment to quality have made Smusht a beloved destination for dessert lovers and a standout in the food industry.

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