Setting Clear Expectations and Goals for Employees

Posted on March 9, 2023

As a small business owner, it’s important to set clear expectations and goals for your employees. This will help them understand what is expected of them and give them a sense of direction. Employees who know what is expected of them are more likely to be productive, motivated, and engaged. Here are some tips for […]

As a small business owner, it’s important to set clear expectations and goals for your employees. This will help them understand what is expected of them and give them a sense of direction. Employees who know what is expected of them are more likely to be productive, motivated, and engaged. Here are some tips for setting clear expectations and goals for your employees.

By setting clear expectations and goals for your employees, you will create an environment of accountability and trust that will help drive your business forward. Your employees will be more engaged and motivated, which will result in increased productivity and success.

Define what you expect from employees in specific, measurable terms

Setting and managing expectations for employees is crucial in any workplace. It’s important to be clear, specific and measurable in how you outline expected results. Employees should understand how they will be measured, what goals they must meet, how often reviews will occur and the level of performance that is expected. Detailed criteria can help to ensure understanding and avoid any confusion down the line. The best way to set employee goals and expectations is to provide a standard to which all employees must adhere. Doing so creates an environment of fairness and equality for members of the team.

Give employees a timeline for meeting these expectations

Setting clear goals and expectations is an important tool in employee management. It helps to keep employees on task, motivated, and provides accountability. By providing a timeline for meeting these expectations, employers can ensure that performance goals are still achieved within a predetermined schedule. This also allows supervisors to perform regular check-ins with staff, so that any discrepancies can be navigated quickly and efficiently. Ultimately, companies must give their employees a timeline for meeting expectations to maximize job satisfaction and the productivity levels of the entire organization.

Set realistic goals for employees to strive towards – these can be individual or team-based

Establishing clear goals for employees is a crucial part of creating efficiency within a company. For teams, these goals should focus on fulfilling specific tasks; for individuals, setting reasonable expectations helps to keep them motivated and productive. However, this “expectation-setting” doesn’t need to be intimidating. In fact, setting unrealistic expectations can be seen as a symptom of poor management. Damaging employees’ growth rather than helping them move forward. We recommend using systematic and calibrated templates to measure expectations. “Expectation-setting” templates can help define what success looks like in a manageable manner. When provided with concrete objectives, employees will have an easier time working towards achieving those outcomes. Considering that everyone’s goals may look slightly different based on their roles, these team-based templates will help make sure everyone is on the same page and that individual progress is still possible within larger team-based initiatives.

Explain how meeting (or exceeding) these expectations and goals will benefit the employee

Meeting or exceeding expectations and goals is beneficial for employees because it shows that their hard work and dedication are recognized. This recognition can take many forms, from verbal encouragement and praise to a performance-based bonus, promotion, or even further training opportunities. Setting clear expectations and goals beforehand will prevent any surprises or set-backs for the employee, letting them know exactly what is expected of them and how they can meet those demands. For example, if an employee’s goal is to reach a certain sales target by the end of the month, it should be made known in advance what that number is so they have ample time to make preparations and practice effective selling skills. By meeting (or exceeding) these expectations and goals they benefit themselves as well as their employer in the long term.

By setting clear expectations and goals for employees, it creates a structure that allows them to understand their responsibilities and develop skills. In addition, when expectations are met or exceeded, it shows that the employee is working hard and taking initiative in their role. This can result in satisfying accomplishments; improved morale; recognition by supervisors and peers; augmented skills; opportunities for advancement; greater job security; increased pay or other rewards. Meeting and exceeding expectations can benefit employees in the long run if they commit to seeing a project through to its completion with dedication, skill, and a committed effort.

Check-in with employees regularly to ensure they are on track and offer support if needed

Regular check-ins with employees are essential for maintaining motivation and productivity. Investing in employees is an important part of how to help them meet their own goals. Through these sessions, managers can identify areas where additional guidance or assistance is required and rectify any shortcomings before they become major issues. This approach has been proven to lower stress levels and increase morale, creating a more harmonious work environment where everyone can feel that they are valued and heard. Ultimately, by taking the time to check in with employees regularly and keeping them on track, employers have increased job satisfaction and improved performance overall.

Be willing to adjust expectations if necessary, based on feedback from employees

Managing employee expectations can be a challenge, but it is essential for successful team operations. As an employer, it is important to be willing to adjust any expectations or goals based on feedback from employees. By accurately assessing how each individual works best and making changes as needed, morale will rise and mutual respect between coworkers can increase. This can result in improved productivity and communication among teams. Overall, adjusting expectations based on employee feedback is vital for achieving greater workplace success.

Provide recognition to your employees when they meet their goals

Managers should emphasize the importance of meeting goals by providing recognition when employees do so. This could include verbal praise and appreciation in meetings, or providing tangible rewards such as bonuses, additional vacation days, special events, and even awards. Offering recognition will help to motivate and encourage employees to continue doing their best work. Additionally, some teams may find it useful to celebrate smaller successes along the way—even if a goal has not yet been fully achieved—as this can help foster a sense of camaraderie among team members. Finally, managers should be sure to make these rewards meaningful and relevant to each employee or team member.

Conclusion

Remember that your employees are people too, and they need to know what is expected of them to be successful. Define these expectations in specific, measurable terms and give employees a timeline for meeting them. Set goals for employees to strive towards – these can be individual or team-based – and explain how meeting (or exceeding) these expectations and goals will benefit the employee. Check-in with employees regularly to ensure they are on track and offer support if needed; be willing to adjust expectations or goals if necessary, based on feedback from employees. If you have any other questions about setting expectations for your employees, please don’t hesitate to contact us. We’re always happy to help.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

Creating an Environment for Professional Growth

Posted on March 2, 2023

If you wanna create an environment for professional growth, you need to establish some basic ground rules. First, you need to be clear about what your goals are and what you expect from your employees. Secondly, you need to provide opportunities for your employees to learn and grow. Lastly, you need to create a positive work environment where employees feel valued and appreciated. If you can do these things, then you will be well on your way to creating a successful small business.

Define their potential goals – What do your employees want to achieve, and can you help them reach their goals?

Setting goals is an essential part of any successful business organization. It is often difficult to create a unified and clear vision of what employees are striving to achieve, however. The challenges to creating a culture of growth in any workplace includes identifying individual goals, defining steps for meeting objectives, and providing feedback and reassurance throughout the process. With the right resources and guidance, though, organizations can support their employees in reaching their desired outcomes. By helping employees define and work towards their individual goals, companies are ensuring both short-term success as well as long-term sustainability.

Serve as a mentor or role model who can help guide and support your employees in reaching their business goals

A successful manager will understand what it takes to promote professional growth in their employees, and serve as a mentor or role model who can help guide and support them in reaching their business goals. By creating a positive learning environment where people feel inspired, you can encourage them to take risks and strive for excellence while becoming equipped with the necessary tools they need to succeed. To achieve this effectively, focus on open communication, offer frequent feedback, provide recognition and rewards when necessary, and be available to answer any questions the team may have. This way, employees are more likely to trust leadership and are eager to put what they learn into practice.

Join or create a professional network that can offer advice, resources, and opportunities to yourself and your employees

Establishing and growing a professional network can be challenges for many businesses. Cultivating an engaged network of professionals that offer advice, resources and opportunities to not only yourself but your employees as well can lead to growth initiatives unseen before. To do this successfully, it’s important to create an atmosphere of inclusivity and support within your organization, such as connecting team members with mentors and creating access points for diverse opinions and ideas. Working through challenges together gives executives the ability to leverage their knowledge in order to make decisions that benefit the future success of the business.

Stay current in your field by reading industry news, attending conferences, and taking courses

Staying current in one’s field is a key component of professional development. Doing so can be achieved by reading industry news, attending conferences, and taking courses. Extensive examples of opportunities for employee growth range from subscribing to relevant newsletters or feeds to attending virtual seminars and webinars. Regardless of the industry, there is undoubtedly much to learn from peers and colleagues through networking events, both online and off-line. Professional certificates are also popular since they provide an added layer of credibility – along with tangible evidence of practical knowledge – that can be beneficial in furthering one’s career. Ultimately, staying current on the latest trends in one’s occupation will give employees an edge over those who do not pursue such endeavors.

Be proactive as a manager in seeking out new challenges and opportunities for growth for your employees within your company

As a manager, it is important to stay ahead of the curve and continuously strive for betterment in terms of growth opportunities for your direct report. Such examples could range from cross-training employees into new departments or areas, which can help build their experience level and knowledge base within the company; hosting job shadowing and mentorship programs with more senior leaders; creating case studies that allow employees to showcase their talents with others outside the company, such as potential clients or partners; investing in professional development courses – either online or at local universities/colleges – where employees can brush up on their skills and take part in new learning experiences; or even implementing bonus incentive plans and extended benefits packages that are tailored to each individual employee. In addition, taking this proactive stance towards seeking out new challenges and opportunities allows other employees to see you as an inspirational leader who is making a real effort to develop each team member for success.

Conclusion

If you want to create a business that will last, it’s important to invest in your employees and help them reach their full potential. By setting goals and acting as a mentor or role model, you can support your employees as they work towards achieving the goals of the company. Additionally, staying current in your field by reading industry news and taking courses will help you identify new opportunities for growth. By being proactive and seizing new challenges, you can ensure that your business is always moving forward. Investing in your employees is essential to creating a successful business – if you have any questions, please contact us today.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

The Benefits of Understanding Your Employees Needs

Posted on February 23, 2023

As a small business owner, you must understand the needs of your employees. By understanding their needs, you can create a workplace that is both productive and positive. There are many benefits to understanding your employees’ needs, including improved communication, increased productivity, and higher morale. By taking the time to learn about your employees’ needs, […]

As a small business owner, you must understand the needs of your employees. By understanding their needs, you can create a workplace that is both productive and positive. There are many benefits to understanding your employees’ needs, including improved communication, increased productivity, and higher morale. By taking the time to learn about your employees’ needs, you can create a thriving business.

Why understanding your employee’s needs is crucial to long term success for your company.

Understanding the needs of employees is essential for any company in the long run. When businesses invest effort into understanding what motivates and drives their employees, they show they value them and this fosters a feeling of loyalty and engagement with their work. Employees that feel appreciated, valued and listened to are more likely to stay loyal to an organization and drive business growth by bringing dedication and productivity. Keeping employees motivated will also lead to them putting more effort into what they do, resulting in improved customer satisfaction, increased revenue, higher profits and better overall performance for the company. Knowing what your employees need from you allows you to create an environment where creativity is encouraged and where everyone can come together as one team to achieve a common goal. The importance of understanding what your employees need should not be overlooked; it’s key to creating a successful long-term business model.

What are some of the key employee needs in the workplace?

Employee needs in the workplace are key to a successful business. Providing employees with benefits such as job security, good working conditions, fair wages, opportunities for advancement and development, support from management, respect, and access to resources can not only improve employee engagement but also increase morale and productivity. A key factor in creating a work environment where those needs are met is ensuring effective communication between employers and employees. As employers begin to understand the changing needs of their workforce they must be willing to make changes needed to meet those demands. This recognition of key employee needs provides an excellent foundation for improved communication which often improves overall job satisfaction.

Encourage employees to share their ideas and concerns openly without fear of retribution.

Encouraging employees to share their ideas and concerns openly is critical to ensuring they feel respected and heard in the workplace. Employers should ensure their employees feel confident sharing opinions, doubts and fears to foster trust between both parties. Furthermore, employers need to understand how their employees are feeling to address any issues or make improvements. Creating an environment of open communication not only helps you understand the needs of your employees, but also empowers them to take ownership of their roles and become more productive members of the team. By creating a safe atmosphere, managers can encourage dialogue that allows everyone within the organization to work together towards finding mutually beneficial solutions.

Promote a healthy work-life balance by providing flexible work hours and opportunities for remote work.

Offering flexible work hours and opportunities for remote work can have a positive effect on productivity, creativity, and quality of life. Employers should recognize the importance of understanding employee behavior when determining the best solution to promote a healthy work-life balance. By providing options to adjust schedules in a way that works for all parties, employers may be able to benefit from positive outcomes such as reduced absenteeism, improved job satisfaction, and increased motivation. Ultimately, an employer committed to promoting balance among their team members is likely better positioned to maximize collective success – both professionally and personally.

Support your employees’ professional development by offering training and development opportunities.

Supporting your employees’ professional development is an essential part of having a productive workforce. Offering training and development opportunities helps employees understand what they need to do in order to better their skills and abilities while orienting them to the tasks and strategies that are essential in maintaining high standards within the workplace. Investing in understanding what it is that your employees need not only aids in their individual development but also conveys to them the importance you place on their professional growth. This should help lead to improved job satisfaction, higher performance, organizational commitment, and overall productivity for your business.

Show your appreciation for employees’ hard work with recognition programs and rewards.

Showcasing employees’ achievements, hard work, and dedication is essential in crafting a successful and motivated team. Appreciation fostered by recognition programs – such as awards and bonuses – serves to motivate employees, improve employee satisfaction and engagement with the business, and creates a cost-effective way for employers to show their thanks for all their workers do. Furthermore, these rewards can be tailored to recognize specific accomplishments or overall milestones of success. Through thoughtful implementation of effective reward systems that recognize an employee’s diligence, businesses are able to retain their best works while inspiring others towards greatness.

Conclusion

Understanding your employees’ needs is crucial to the long term success of your company. By being transparent about your company’s goals and objectives, you can establish trust with your employees. Encourage employees to share their ideas and concerns openly, without fear of retribution. Promote a healthy work-life balance by providing flexible work hours and opportunities for remote work. Support your employees’ professional development by offering training and development opportunities. Show your appreciation for employees’ hard work with recognition programs and rewards. Thank you for reading! If you have any other questions, feel free to contact us today.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

Techniques for Effective Conflict Resolution Management

Posted on February 16, 2023

Conflict is an inevitable part of running a business. How you manage conflict can determine whether your business thrives or just survives. Here are some techniques for effective conflict resolution management that will help you keep the peace and maintain a productive workplace.

What Is Conflict Resolution Management?

Conflict resolution management is the process of identifying and addressing conflicts between parties, whether it be between two individuals, members of a team, or separate departments. This can involve finding solutions that help reconcile differences, understand the needs and interests of all involved, and identify ways to come to an agreement that works for everyone. Conflict resolution management is essential in any successful organization as it helps keep communication lines open and makes sure that everyone’s needs are taken into account. It can also help prevent potential issues from escalating into full-blown disputes by addressing them before they become major problems.

Defining the conflict in question – What is it really about, and what are the root causes?

The first step in conflict resolution is always defining what the problem is. You need to understand exactly what the conflict is about and identify the root causes. This helps you better understand both sides of the dispute so that you can come up with a solution that works for everyone. Try to identify any underlying issues such as mistrust, personal biases, or lack of understanding.

Conflict in the workplace can take on many shapes and forms, but ultimately it involves how people interact and how they prioritize their needs. Understanding the root causes of workplace conflict is an essential step to be able to resolve it. While factors such as how power dynamics are structured, how decisions are made, how roles are distributed across an organization, and how expectations are set may be difficult to change, how to use conflict resolution in the workplace is something that can be practiced with more ease. It’s important for parties involved in a conflict to understand each other’s thoughts and feelings through open dialogue and active listening without any judgment. Additionally, scenarios should be looked at from both perspectives so that all sides feel heard to find common ground on how best to move forward.

Establish common ground – find something that both parties can agree on

Establishing common ground is an invaluable conflict resolution strategy. It ensures that the parties involved in a conflict have a shared point of understanding, which can help to move forward with resolving any issues. Finding something that both parties can agree on creates a foundation for meaningful communication and understanding because everyone is coming from the same starting place. Establishing common ground can help to nurture potential solutions so conflict can be managed more effectively and efficiently.

Communicate openly and honestly – share your feelings and needs, and be willing to listen to the other person’s perspective

Every day we encounter individuals which have different feelings preferences and needs which can be difficult for all parties to understand. Openly communicating about this tension helps resolve conflict. This process involves not only expressing your feelings or needs in a way that allows you to be heard but also listening to someone else’s perspective which may involve new perspectives which had been previously unknown or overlooked. Deciding which conflict resolution technique is most effective can be determined by the content of the conversation. For instance, listening more than speaking and utilizing validated techniques such as mirroring can provide a good start when navigating an interpersonal crisis. Open communication doesn’t guarantee an amicable resolution but it does create a strong foundation for successfully tackling disagreements.

Be willing to compromise – nobody gets everything they want, but everybody can get something

It’s not always possible for everyone to get what they want, but if we are willing to compromise then everybody can get something. Compromise helps us bridge divides and find a mutually beneficial outcome for all involved. It can be difficult to move away from our own set of beliefs, but the result of everybody getting something is worth it. To make sure everybody comes out ahead, it is important to remain open minded and actively seek solutions that acknowledge different perspectives. With a little bit of understanding and willingness to compromise, no one has to come out without anything in the end.

Follow up after resolving the conflict – make sure things are really back to normal between you and the other person/people involved

After resolving a conflict, it is important to feel that all parties have returned to normal and are comfortable with each other. It might be tempting to simply move on from the situation and pretend nothing has happened, but this could result in buried resentment or further tension. Instead, it’s best to follow up with the other person/people you were embroiled in the conflict with and make sure everything is okay before completely moving on. A detailed dialogue between all involved can help guarantee that all issues surrounding the conflict are resolved and that both sides can go back to feeling like nothing ever happened. Follow up after a tough situation can be difficult but will ultimately pay off in terms of a healthier relationship going forward.

Conclusion

In conclusion, conflict is a natural and normal part of life. It can happen in any relationship, at any time, and for any reason. The key to managing conflict effectively is to understand the basics of conflict resolution so that you can resolve disagreements in a way that works well for everyone involved. There are many different methods of conflict resolution, but some of the most popular ones include problem-solving, negotiation, mediation, and arbitration. These methods can be used in both personal and professional relationships to help resolve conflicts large and small. Have you ever used any of these methods to resolve a disagreement? What was the result?

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

Pros and Cons of Business Crowdfunding

Posted on January 5, 2023

Odds are, you’ve heard of a successful crowdfunding initiative. Maybe it was a writer or artist trying to get support as they launched a new project, or maybe it was an amateur entrepreneur looking to make a fantastic idea into a reality. But it isn’t just bohemians and experimenters that use crowdfunding – it can […]

Odds are, you’ve heard of a successful crowdfunding initiative. Maybe it was a writer or artist trying to get support as they launched a new project, or maybe it was an amateur entrepreneur looking to make a fantastic idea into a reality. But it isn’t just bohemians and experimenters that use crowdfunding – it can also be a meaningful option for small businesses.

In this article, we’ll break down everything you need to know about crowdfunding, including the pros and cons of business crowdfunding.

Does Crowdfunding Work For Small Businesses?

Since it poses an alternative to the often cutthroat and unforgiving culture of traditional financial backing, crowdfunding has a compelling, populist allure. What’s more, crowdfunding has made small companies into big successes.

Among successfully crowdfunded businesses, some of the most famous are tech companies, like Oculus and Pebble Technology. But there are examples of other companies that have reaped massive rewards from crowdfunding, including the Scottish pub chain BrewDog and the phone accessory manufacturer PopSocket.

This is all to say that there are success stories in crowdfunding for small businesses. But does crowdfunding really work in most cases? That question, dear reader, is more complicated.

What Are the Risks of Crowdfunding?

Crowdfunding carries with it some risks for businesses. 

One of the most obvious risks is that not every product is well-suited to the communities most plugged into crowdfunding. The movers and shakers of online backing communities tend to be technologically literate people, aged 26-45, with disposable income. If your service targets a far older or far younger audience, it may not appeal to the crowdfunding audience.

By the same token, a small business that is highly localized may run into challenges in crowdfunding. Since crowdfunding backers tend to be dispersed over wide geographic areas and united only by the Internet, it is not necessarily feasible to launch a local shop, since most users of crowdfunding platforms will not be able to access it.

Finally, an unsuccessful crowdfunding campaign can pose serious risks to your company’s brand identity and reputation. 

The dream situation, of course, is for your crowdfunding initiative to receive a flood of cash, implement all its goals, and reap the rewards with customers. But should that process run into a hitch, whether because of production-side challenges or because your product is disappointing to your backers, you will have created a massive audience of disappointed and frustrated users – many of whom will not be shy about voicing their frustrations.

We’ll be looking at the advantages and disadvantages of crowdfunding next. Keep reading.

The Pros of Business Crowdfunding

Now, to be sure, crowdfunding does carry distinct benefits. If your company produces a product or offers a service that is rather a niche or that is not appealing to traditional financial backing institutions, crowdfunding can be the perfect solution. 

This is because crowdfunding does not require backers to be intimately familiar with your financial situation. Complex risk assessments are not involved like it would happen if you were applying for an unsecured loan. Instead, at its most basic level, crowdfunding only demands reaching out to consumers, articulating your vision, and convincing them that you can genuinely make it happen.

This process was especially beneficial for some of the most striking business crowdfunding examples. Oculus, for instance, could overcome the hurdles of tech industry financial backing by pitching to consumers a simple, tantalizing vision – something that each backer could sign onto individually.

Furthermore, one of the benefits of crowdfunding is that it can achieve success purely based on the quality of one’s product. Whereas traditional financial backers can be fickle, allocating funding based on capricious personal taste or abstract risk assessments, crowdfunding can play to your business’ real strength: its product.

A potent example: while the board game Gloomhaven raised $386,000 on Kickstarter in its first printing, the product’s word of mouth was so strong that the Kickstarter for the second printing netted over $3 million.

The Cons of Business Crowdfunding

On the other hand, there are notable disadvantages to pursuing crowdfunding for your business. Most of these disadvantages emerge from the immense amount of planning, marketing, logistics, and overhead costs that go into running a successful crowdfunding campaign.

One of the things you might be wondering is “what is the success rate of crowdfunding?” Crowdfunding has middling success rates. For instance, while over 226,00 projects have succeeded on Kickstarter, 339,000 have not succeeded – and that lopsided ratio is nothing to scoff at.

An additional con of business crowdfunding is that despite its populist elements, the system has its bureaucracy and regulations to navigate. Different platforms apportion rewards differently. Kickstarter, for example, operates on an all-or-nothing basis. Other platforms pass along all the money a project has raised to the creator. This means that you must be literate in your financial needs before launching your project. 

Considering the high fees and strict rules associated with crowdfunding platforms, these rules can pose serious morale and financial challenges to a would-be business.

Finally, crowdfunding often gives the false impression of instant gratification. In reality, it entails years of work beforehand and afterward. While crowdfunding raises the money necessary to make a product, there are often unforeseen challenges and costs. While you would be able to walk away from an unworkable situation in a traditional business environment, crowdfunding obligates you to see a project through even when you don’t want to do so.

Alternatives to Crowdfunding for Business

If your business is in dire need of financing, there are some alternatives to crowdfunding. 

One option is to engage in asset funding. This process entails using existing company assets, which might include physical inventory or existing investments, as collateral for a loan.

Alternatively, you might pursue a merchant cash advance. In this situation, a company loans money to another company in exchange for a guaranteed cut of daily credit card income. 

How To Set Up a Successful Crowdfunding Campaign in 2023

To run a successful crowdfunding campaign, you need to start acting before the campaign goes live. You have to warm up your audience so that they become eager to participate in it once it starts.

You also have to choose the platform carefully. Check out what sort of public each platform attracts and pick the one that is the most appropriate for your business. Have a look at their features as well, such as languages supported, payment options, etc.

Communication is obviously key for a successful crowdfunding campaign. So all your texts need to speak directly to your audience and recognize their problems, giving them a solution through your business. Produce a professional video to explain your services and let yourself know. High-quality videos usually have a good response from the public.

Final Thoughts

Now you have a clearer idea of the pros and cons of business crowdfunding. Crowdfunding is a microcosm of business financing–it is thrilling, risky, and ultimately promises the possibility of achieving great success. To be sure, however, the process carries risks and advantages, and you should discuss them with a fiduciary advisor if they seem appropriate for your business.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

Why, When, and How to Raise Prices: Small Business Edition

Posted on December 29, 2022

As a small business, you may notice you are paying more for your raw materials and the services that help you run your business. With inflation, you also need to pay your workers more to help them afford to live.  Because of this, you may have toyed with the idea of raising the prices of […]

As a small business, you may notice you are paying more for your raw materials and the services that help you run your business. With inflation, you also need to pay your workers more to help them afford to live. 

Because of this, you may have toyed with the idea of raising the prices of your goods or prices. But you may be holding back on pulling the trigger because of fear or uncertainty. So here is how to raise prices as a small business:

Why Pricing Is Important For Small Business

Running a small business is hectic. Most of your employees are probably handling multiple roles at a time and not getting paid for all of them. Sourcing materials, paying employees and suppliers, paying for advertising and other services, and a myriad of other costs that come up are not cheap. 

How you price your products as a small business is very important. Chances are that your products are your only source of revenue. Your small business has to at least break even from month to month to continue running. 

Products that are too expensive for your target market will not sell, and those that are too cheap will not keep the lights on. Finding the balance between appealing to your audience and earning revenue is the key to reasonable pricing. Competitive advantage pricing helps you grow your small business and not just run it. 

Is It Time To Increase My Prices?

So, what are acceptable reasons to increase prices? Times of high inflation usually signal businesses to raise their prices. There are several ways to protect your business from inflation. However, there is only so much you can do before you have to raise prices. But when should you raise your prices?

Another way to know if you should increase prices is to look at your profit versus the work you put in. If your employees are working every day, taking no rest and usually almost 20 hours, just for your business to get a profit, it’s time to raise prices. Increasing prices would increase your profit and help ease the burden on your employees. 

When you want to reposition your brand or products, it may be time to raise prices. But you may be asking, “how do I raise prices without losing customers’ sales?” Changing your target clients usually involves changing how your brand or products are perceived. You would need to invest in better quality, different advertising, or showcasing a different aesthetic. If you are looking to attract a certain affluent class, raising prices would signal the affluence of your brand.

Another opportune time to raise your prices is when adding value to products or services. You can increase prices if you add additional services to what you usually provide. Additionally, if you change the ingredients of your products, you can charge more. 

How To Set a New Price

Do some research when looking to increase your prices. Take a look at your competition, the market rate, and the location. Then, determine what value you are bringing to a customer and try to put a price on it. 

Check your production and labor costs for all your goods. If you provide services, check the cost of the software and services you use to provide your own. Also, take note of the time spent by you and your employees. These things will dictate what price an item or service should be.

You can choose to only charge extra for specific items. Find the products or services that cost you the most to provide, then increase the price on them.

How To Approach a Price Increase

Boosting client retention is important for growing a small business. An increase in your prices can be off-putting to your regular clientele. Some may stop using your product or services altogether. However, most people like sticking with businesses they trust. As a small business, use the reputation you have built with your customers to launch a price increase.

Tell A Story

Use your brand’s story to emotionally connect with your customers. Use a story that connects with your target audience on a platform they usually use. As a home renovation company, you can highlight that customers will be relieved that projects are completed on time and within budget. 

Add Some Value

When looking for how to raise prices, remember to add some perks to your products or services, like free samples, bonus items in a subscription package, and more. These perks should benefit the customer enough that they can rationalize the price increase. 

Ask your customer’s in a poll what perks they want to be incorporated into your business if you need ideas. 

Bundle Up

Bundling two or more products or services together will make it seem like the price has remained the same. For example, hotels bundle room and board, meals, and activities for a fun vacation. Find creative ways to bundle items or services you sell for pricing opacity.

How To Tell Customers about Price Increase Example

When raising prices, always initiate the conversation with the customer. Let them know in a kind but concise manner. Give your customers time to process the news and adjust to the new prices. Then, take their criticisms and feedback into mind when adjusting prices later.

Here is a “how to tell customers about price increase” example:

“Dear Valued Customer, [Business Name] is determined to provide you with quality products/services. As such, please note that prices of [product type] will increase to [Amount] starting from [Date]. [Give an exclusive offer or statement], e.g., We will have a two-for-one offer on [product] until [Date]. Thank you for your continued support.”

How Will Customers React To A Price Increase?

Customers react to price increases based on how much the price increases and how fair they perceive the increase to be. 

If you approach raising prices as detailed above, there is a bigger chance your customers will be ok or even react positively to the increase in price. However, prepare yourself to lose customers and receive complaints regardless.

How Companies Raise Prices without Raising Prices In 2023

Companies sometimes cut prices and lower their profit margins on certain items. With lower prices, more customers flock to your business to buy these items, which is how to raise prices without raising prices. An increase in sales gives you an increase in profits that can offset high production costs.

Final Word

Raising prices is inevitable as the economy and your business shift. Change is good, and charging more for your products or services will enable you to grow your business. 

Choosing to go about a price increase in a well-thought-through manner will help you get your customers on board. Remember that you may lose some customers as your business grows, but you will attract new ones.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

4 Things Small Businesses Should Do Now To Prep for a Recession

Posted on December 22, 2022

Running a successful small business is stressful enough without worrying about how to make money in a recession. Thankfully, there are ways to prepare your small business for the impact of a recession. You can likely bring your business unscathed out of a recession by preparing for troubling economic seasons.

Check out our advice below about small business recession.

What Is a Recession?

The economy is considered in a recession when a substantial decline in economic activity extends across all aspects of the economy and continues for several months. Knowing this definition, we can readily appreciate the hardship of a small business recession.

Effects of Recession on Small Businesses

Recessions are times of complex economic hardship with repercussions on every market level. Recessions are hard on small businesses because they typically do not have the safety net that large corporations do. Large corporations may be able to go through seasons of economic hardship and come out the other side even stronger than before because they rely on built-up wealth reserves.

Inflation

One of the biggest struggles during a recession for small businesses and their customers is inflation. Inflation is the steady increase of prices over a period of time. These price increases apply to both consumers and retailers. Therefore, inflation negatively affects everyone in the economy.

The products you sell will increase in price, so you will have to raise the prices for your customers. Although your customers will pay more, you will make the same or even less. You may even make less to keep your costs low and customers happy.

Lower Consumer Spending

Consumers often do not have the flexibility in their budgets during a recession that they might have during a time of economic prosperity. This lack of consumer funds can damage small businesses that focus their sales on non-essentials. Consumers may cut back on anything ‘extra’ to stretch their money.

This lower spending will lead to fewer sales for your business. Fewer sales can result in unsold inventory. Unsold inventory is dead money that you are unable to use.

How To Prepare for a Recession: 4 Things Small Business Should Do Now

Recessions can feel scary to small business owners. Thankfully, there are ways to prepare. Today we are addressing four primary tactics that small businesses have available to employ for recessions.

Stay Aware of Owed Money

Often owning a business means keeping accounts with other companies. Sometimes, businesses will have invoices they owe you that are overdue but have missed your attention. Check on your books often and stay on top of your invoices. Reach out to businesses with dues owed to you and stay on top of the amounts you might owe.

This practice will avoid surprises during a recession and get any extra money in your pocket that you may find beneficial. Successful small businesses have healthy and honest relationships with one another.

Consider Taking Out a Small Business Loan

Small business loans can be a lifeline in times of recession. If there are economic signs of hard times ahead, it may not be a bad idea to take one out. Just because you take out a small business loan does not mean that you have to use it. You can always sit on it as a cushion and pay it off as scheduled. It will also build a strong credit history.

The crucial aspect of loans is that you must be able to make on-time payments towards the loan. On-time payments build positive credit history and maintain your reputation as a trustworthy borrower.

Prioritize Customers

Customers are the lifeline of any small business. It is crucial to maintain excellent relationships with customers during a time of recession. Often, this means keeping your line of communication open and honest. Customers may express frustration over rising prices or unavailable items. Communicate with them that you will always strive to have acceptable prices and products available.

Stay Agile

Agility when owning a business is a vital trait. The economy is constantly changing. This volatility means we will occasionally have to change our strategies for success. Even if you have had the same practices for years, try switching it up if you’re not seeing the results you would like. There is nothing to lose when being flexible and adaptable.

Business Strategy During Recession in 2023

Among these discussions of recession, one seems extra prevalent: the potential 2023 recession. Although no one can predict the future with certainty, it is not looking good. The crucial thing to remember in the months leading up to this time is that positivity is vital. An optimistic outlook can brighten everything else around you. Tough times are inevitable and will always come, but a bright disposition can keep you looking ahead into the future.

Which Businesses Survive Recession: Success Lessons From the Last Recession

There are some recession proof small businesses. Those falling in this category often sell necessities or items that will be helpful in the event of a downturn. However, don’t fret if your business doesn’t specialize in one of these specific niche markets. Even those selling non-essentials can survive recessions with proper preparations.

The central aspect that brought many above the water during past recessions was their flexibility despite the easy route of staying stagnant. When we know a particular tactic has worked for a long time, it can be hard to convince ourselves to stray from that way, but it may just save your livelihood in the long run.

Final Thoughts

Recessions are a time of economic hardship for consumers and business owners alike. It is easy to feel overwhelmed and defeated when you are looking at the prospect of economically negative times. Positive outlooks may seem bleak, and the future of your way of life may feel threatened.

However, you can negate the pressure and anxiety by preparing yourself, your business, and your finances for times such as these. We wish you luck in your business endeavors and withstanding any upcoming recessions.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

Lessons From Small Business Owners On Flexibility

Posted on December 15, 2022

Small business owners don’t have the same perks as large corporations. For example, they don’t hold a long list of clients and the financial resources to provide service on a large scale. However, flexibility is an advantage that small businesses can utilize in their marketing and practices. That is where flexibility lessons for small businesses […]

Small business owners don’t have the same perks as large corporations. For example, they don’t hold a long list of clients and the financial resources to provide service on a large scale.

However, flexibility is an advantage that small businesses can utilize in their marketing and practices. That is where flexibility lessons for small businesses come in. 

This article will go in-depth about the basics of flexible innovation, why flexibility is important, and what you can gain from flexibility lessons for small businesses.

What Is Flexibility in a Business?

The definition of flexibility describes the willingness to change and compromise. In the context of business, the quality of work takes priority over how the employees work. 

Flexible business varies with each owner. The responsibility can fall to the employer and give the workers enough freedom to perform their duties. 

Employees can also express flexibility by adapting to the changes within the company. Doing so will help them stay agile in an ever-changing world. Adjusting hours and offering to help other workers with a project shows that you can alter your personal life for the benefit of the business.

Why Is Flexibility Important to Your Business?

Some jobs require a constant flow of productivity, but there’s also an appreciation for maintaining a work/life balance.

Here are a few reasons why flexibility is a crucial aspect of your business.

Morale Boost

Employees who feel like they have no control over their work get a sense of demotivation. Their efforts are not their own but whatever it takes to satisfy the company’s needs.

Offering flexibility to the place makes employees feel valued. The employer understands the work difficulty and allows his workers to perform in whichever way makes them comfortable.

Job Perk

When job seekers are looking for a promising career, one of the perks they look for is flexibility.

A business that offers a flexible schedule shows that the company cares about the well-being of its workers.

Many companies expect too much from their employees that the work overload can take over. So offering some freedom and breathing room is always nice to have.

Market

Companies that can change and adjust to the market find success easier. They are willing to shift to different models and make sacrifices to improve business performance.

Flexibility gives small businesses a slight edge over the competition. Investors and stockholders will see that the company knows the market and how to use it in its favor.

How Can a Business Increase Flexibility?

Different businesses have their methods to promote flexibility in the workplace. But in any case, learning how to find opportunity in every situation will help with your flexibility. The main central point of it revolves around freedom.

These ideas can help improve your company’s flexibility.

Custom Schedule

Some people work better at night than in the morning. The traditional nine-to-five work hours don’t apply to every worker.

As long as the work gets done, allow your workers to set personal working schedules and clock in their hours.

Short-Term Goals

Focus on setting and achieving small incremental goals. Don’t expect your workers to accomplish so much in a day. Tackling the daily tasks as small goals keeps production smooth and boosts morale.

Employees like to feel accomplished, and dividing the work into parts can make it more achievable and rewarding.

Conclusion

Flexibility lessons for small businesses can help improve your company’s success. The workload isn’t as taxing as large companies and allows for better management over employee satisfaction.

Small business owners don’t have the same perks as large corporations. For example, they don’t hold a long list of clients and the financial resources to provide service on a large scale.

However, flexibility is an advantage that small businesses can utilize in their marketing and practices. That is where flexibility lessons for small businesses come in. 

This article will go in-depth about the basics of flexible innovation, why flexibility is important, and what you can gain from flexibility lessons for small businesses.

What Is Flexibility in a Business?

The definition of flexibility describes the willingness to change and compromise. In the context of business, the quality of work takes priority over how the employees work. 

Flexible business varies with each owner. The responsibility can fall to the employer and give the workers enough freedom to perform their duties. 

Employees can also express flexibility by adapting to the changes within the company. Doing so will help them stay agile in an ever-changing world. Adjusting hours and offering to help other workers with a project shows that you can alter your personal life for the benefit of the business.

Why Is Flexibility Important to Your Business?

Some jobs require a constant flow of productivity, but there’s also an appreciation for maintaining a work/life balance.

Here are a few reasons why flexibility is a crucial aspect of your business.

Morale Boost

Employees who feel like they have no control over their work get a sense of demotivation. Their efforts are not their own but whatever it takes to satisfy the company’s needs.

Offering flexibility to the place makes employees feel valued. The employer understands the work difficulty and allows his workers to perform in whichever way makes them comfortable.

Job Perk

When job seekers are looking for a promising career, one of the perks they look for is flexibility.

A business that offers a flexible schedule shows that the company cares about the well-being of its workers.

Many companies expect too much from their employees that the work overload can take over. So offering some freedom and breathing room is always nice to have.

Market

Companies that can change and adjust to the market find success easier. They are willing to shift to different models and make sacrifices to improve business performance.

Flexibility gives small businesses a slight edge over the competition. Investors and stockholders will see that the company knows the market and how to use it in its favor.

How Can a Business Increase Flexibility?

Different businesses have their methods to promote flexibility in the workplace. But in any case, learning how to find opportunity in every situation will help with your flexibility. The main central point of it revolves around freedom.

These ideas can help improve your company’s flexibility.

Custom Schedule

Some people work better at night than in the morning. The traditional nine-to-five work hours don’t apply to every worker.

As long as the work gets done, allow your workers to set personal working schedules and clock in their hours.

Short-Term Goals

Focus on setting and achieving small incremental goals. Don’t expect your workers to accomplish so much in a day. Tackling the daily tasks as small goals keeps production smooth and boosts morale.

Employees like to feel accomplished, and dividing the work into parts can make it more achievable and rewarding.

Conclusion

Flexibility lessons for small businesses can help improve your company’s success. The workload isn’t as taxing as large companies and allows for better management over employee satisfaction.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

Creating A Culture of Innovation: 5 Ways CEOs Can Drive a Culture of Innovation

Posted on December 8, 2022

We can all agree that a business must be innovative and revolutionary to thrive. As a company’s CEO, you must find and implement every strategy to create a culture of innovation and facilitate a healthy company atmosphere. But how to create a culture of innovation? What department can you start with? Why Fostering Innovation Is […]

We can all agree that a business must be innovative and revolutionary to thrive.

As a company’s CEO, you must find and implement every strategy to create a culture of innovation and facilitate a healthy company atmosphere. But how to create a culture of innovation? What department can you start with?

Why Fostering Innovation Is a Worthy Goal

First, let’s dive into why innovation culture is important. As a CEO, you want to be at the forefront of your industry, and one of the best ways to do that is to bring innovative products or ideas to the table and focus on growth.

Common Problems a Lack of Innovation Creates 

Some common problems lack of innovation generates are:

  • Falling behind competition
  • Lack of pricing control
  • Falling margins
  • Market share troubles
  • Recruitment troubles
  • Losing key employees

It’s best if you create a winning innovation strategy for your company so you can ease into retirement.

What Can Leadership Do To Introduce Innovation Culture in a Company 

Leadership can create an environment that promotes introducing and spreading new ideas. This change can be a suggestion box, weekly staff meetings, or monthly conferences.

The most significant idea is to encourage input from every level of the company. That means welcoming ideas from the lowest minimum wage workers to the high executives.

How to Determine an Approach to Innovation Metrics 

When you’re brainstorming ideas on how to create a culture of innovation in your company you need to consider innovation metrics. The best way to approach innovation metrics is to look at their previous history and improve upon those where it’s needed. If the project duration is too long, develop a faster system led by maverick employees.

If the budget is a problem, try to find ways you can cut costs in other areas of your company. 

Examples of Cultural Innovation In 2023

What is an example of cultural innovation? Some great innovative culture examples of 2023 are:

  • Miro is introducing an online whiteboard tool for companies to spread ideas and communicate
  • Indeed introducing a fully automated job search process
  • Dropbox is introducing virtual office arrangements for employees
  • Slack’s audio call feature and message send scheduling

These examples of creating a culture of innovation in organizations will contribute to staying ahead of the curve for 2023.

5 Ways of Driving a Culture Of Innovation

How do you drive a culture of innovation? Well, there are five steps that you should take that will lead to you driving a culture of innovation.

  1. Assess

Take a good look at your company and determine what is blocking, hindering, or flat-out preventing innovation from taking place. It could be a particular set of rules, lousy management, or lack of communication.

  1. Quantify

Quantify the tangible assets your company has that can facilitate an environment of innovation. The measurements can be: 

  • Counting the number of hard-working employees and separating them from the lackluster ones
  • Keeping track of how many customers are coming through the doors every day
  • Counting revenue
  • Quantifying processes and optimizing for efficiency
  1. Build

Build a team that is geared towards innovating and improving the customer experience. You will need individuals with can-do attitudes who don’t mind going the extra mile for the company. Of course, you must take care of these people to the best of your ability so their morale does not dip.

  1. Compose

Once you have your team, you must create a structure allowing them to use their strengths to the best of their ability within the company. Composing the management of innovation will enable everyone to bring their best attributes to the table.

  1. Assign

Assign and address the resources your company has at its disposal. Remember that innovation takes time and money for it to be truly remarkable. Give your mavericks enough time to get their brain juices going, and you will reap all the benefits.

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster

Listening to Employees: It’s More Important Than You Think

Posted on December 1, 2022

As a manager or executive, it can be easy to approach a situation with your perspective in mind. But even though it’s crucial to develop your instincts, listening to employees is an essential procedure in any process, project, or company. In this article, we’ll discuss all the benefits of listening to your employees—and what can […]

As a manager or executive, it can be easy to approach a situation with your perspective in mind. But even though it’s crucial to develop your instincts, listening to employees is an essential procedure in any process, project, or company.

In this article, we’ll discuss all the benefits of listening to your employees—and what can happen when you don’t.

Importance of Employee Input – Why Listening To Your Employees’ Opinion Is Important

At the highest level, listening to employees is simply an ethical way to run a business. Nobody likes to work in an environment where they feel unheard, and if you want your company to be a humane place to be, you must help them know their presence matters.

On top of that, all the data suggests that productivity correlates with livable work settings–challenging the traditional belief that employers exist only to light a fire under their employees.

What Happens When You Don’t Listen To Employees

If the positive benefits of listening to employees are not enough, consider the flipside: there can be grave consequences for ignoring workers’ concerns.

It is commonsensical that when employees don’t have room to voice their opinions, they feel dissatisfied, contribute fewer ideas to the company, and, worst of all, feel less able to report unethical workplace behaviors, such as harassment.

Challenges of Companies That Don’t Listen To Their Employees

Concerns about employee listening are more pressing in today’s environment than ever. As evidence suggests, the phenomenon known as the Great Resignation is propelled by toxic workplace cultures. One element of toxic cultures is a pervasive inability to listen or speak up–which only foments more problems.

The upshot is that companies that don’t listen to their employees put themselves at risk of skill drain, mass departures, and human resources issues.

Furthermore, companies that don’t listen to employees face less obvious challenges. Managers who don’t pay attention to what employees are saying and thinking can lose out on valuable insights that workers bring to the table. As a result, projects lose opportunities to be innovative and ultimately end up less successful in the long run.

Key Tips for Listening To Employees

If you’re on board with the importance of employee input, it can be challenging to know where to start. That said, while every listening strategy is different, it’s important to keep a few basic principles in mind.

First, set specific priorities. While it’s important to have an abiding culture of listening, your efforts won’t achieve all they can unless you know what you want to listen for. Maybe you want to check employees’ temperatures on company culture, perhaps you’re looking for new project ideas, or you might have something else in mind.

Second, remember that all employees communicate differently. Some prefer private conferences with employers, while some feel more comfortable (for a valid reason) giving anonymous input. To make your listening strategy successful, deploy different tactics to capture all sorts of employee input.

How to Develop an Employee Listening Strategy In 2023

Ultimately, listening to employees is a win-win for companies. It exercises business ethics, avoids financial and human resources problems, and propels the organization to greater success. 

Now, with all that in mind, it’s time to develop an employee listening strategy. Pick out your goals, find effective modalities to communicate with employees, and start listening!

James Webster

James Webster, founder and Executive Chairman of ROK Financial has almost two decades of experience within the financial services industry. His passion for helping small business owners and his innovative way of thinking, has allowed him to run multiple successful businesses including National Business Capital & Services. Under the National name, the team was able to help secure over $1 Billion in financing for small businesses nationwide.

View all posts by James Webster