What Is Overhead? What Small Businesses Need To Know

Posted on October 25, 2022

All businesses must have the necessary funds to drive the cost of production and aid in increasing the overall gross revenues.

However, if the overhead costs, which are the expenses required to keep the business running, exceed the regular amount, the business may suffer a revenue loss.

So, what is overhead? Business owners need to track their business expenses to avoid draining the company’s revenues.

What Is Overhead in Business?

Overhead refers to the working expenses that drive the operation of a business. However, it excludes the costs involved in manufacturing and producing goods and services.

So if you are looking at overhead vs. operating expenses, overheads are the expenses incurred by a business to stay operating regardless of its success in the industry. Unlike operating expenses, overheads are hard to trace to a specific business activity or cost of the unit.

These overhead costs are vital in a business as they allow the management to determine how much the enterprise should charge a product to maintain its profit margins.

Types of Overhead Costs

Overhead costs mostly fall under three types:

Fixed Overheads

Most overhead costs fall under this category. This is because they are the companies/business expenses that remain stable or are present monthly.

They include:

  • Rent
  • Mortgage payments
  • Property taxes
  • Payroll costs
  • Company insurance
  • Internet services
  • Subscription fees.

As the name suggests, these expenses remain unchanged throughout the year.

Variable Overheads

Variable overhead costs are business expenses that vary with each monthly event.

Unlike fixed costs that remain unchanged for the rest of the year, variable overhead costs vary from month to year.

For example:

  • Advertising costs
  • Consultation
  • Office supplies
  • Overtime costs
  • Legal expenses
  • Maintenance fees

Note that variable overhead costs are hard to predict. For instance, take the Covid-19 Pandemic; many businesses were forced to close when it hit, and employees were told to work from home. This resulted in industries incurring expenses to offer overtime salaries for their workers.

In other companies that did not close down, such as the manufacturing industries, employers were forced to incur unbudgeted costs for face masks, sanitizers, and protective clothing for their employee’s safety. These were allocated overhead costs that were not there in the past.

Semi-Variable Overheads

These overhead costs are sustained regardless of the business activity levels. However, these expenses often increase depending on the demand and the business’s success.

For instance, most semi-variable overhead expenses include business utility costs such as:

  • Electricity bills
  • Hourly employee wages
  • Travel expenses
  • Company gas expenses

Depending on the type of overhead costs your business incurs, the management must keep track of these expenses to reduce any risk of draining the business revenue.

Small businesses should monitor their expenses and know what to invest in and not to spend money on to maintain the proper running of the enterprise.

How To Calculate Overhead Costs for Your Small Business

As a small business owner, you should learn how your overhead costs impact your business. It is your responsibility to know how to calculate these costs.

When doing your calculations, the first thing to do is to identify and list all your expenses against their costs.

Sort them into indirect and direct expenses, ensuring you do not include the direct expenses incurred during the production stage, such as raw materials and labor costs. These direct expenses should only be included at the last step when determining the sale of goods.

To stay on top of your finances, consider calculating the overhead costs by adding all the monthly expenses.

For example, by using this formula:

Rent + Property Taxes + Office Utilities = Monthly Overhead Expenses

If your rent is $1500, property taxes are $100, and office utilities cost up to $70 every month, then your total overhead costs are $1670

Tips To Reduce Your Overhead

Once you realize that your overhead expenses exceed your monthly or annual budget and are taking a toll on your company revenue, it may be time to reevaluate your priorities and make the necessary changes.

Here are three ways you can reduce overhead costs.

Invest in Expense Tracking Consultants and Tools

While it may seem like an additional expense to bring in a financial consultant, they are more knowledgeable in ways to save money for a business. Thus, they look at your accounting books and advise on the best way forward.

You can also invest in good accounting software that tracks your finances, offers real-time tracking, and may help notify you when the expenses exceed the regular amount.

Rent Office Equipment

If you notice that you are spending excess amounts on buying office equipment such as printers, fax machines, and computers, consider renting them instead to gain the extra cash. Renting office equipment often saves money as you can hire the items only when necessary.

Control Your Business’s Purchasing Power

When running a small business, you may lose track of how much company money is spent on purchasing and hiring equipment, tools, and labor to keep the business running. Ideally, it would help to designate a reliable staff member to handle all the purchasing and limit the purchases.

Ultimately, if the person is good at their job, they will save a lot of money.

What Is a Good Overhead Percentage?

Research shows that an excellent overhead percentage does not exceed 35% of your company’s total revenue.

For example, to calculate your overhead percentage, it is best to use this formula:

Overhead Rate = (Total Overhead Costs per month / Monthly Sales) x 100

Here is an overhead cost example. If your overhead costs add up to $5000 per month and your monthly sales total is $40,000, your overhead rate should be 12.5%.

This means that your overhead percentage is manageable. Strive to ensure that your overhead expenses fall under 35% or make the necessary adjustments.

Average Overhead Rates by Industry in 2023

Typical overhead rates range from one industry to another.

Thus, with an average estimate of 35% overhead rates. Every business, regardless of the industry, should portray a smaller percentage.

However, the bad news is that with the increasing inflation in 2022, fixed, variable, and semi-variable expenses may increase significantly. Although, as a business owner, you may increase the prices of the goods and services, it is not a guarantee that your average sales will remain the same or increase during this time.

Conclusion

Overhead costs for small businesses are necessary for the smooth running of a small business. However, as discussed, you should diligently track and manage all your expenses to avoid reducing your sales revenue.

If your overhead costs exceed 35%, consider following the tips to help adjust your expenses and boost your business in the long run.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

7 Ways Small Business Owners Can Save on Taxes in 2022

Posted on October 11, 2022

Taxes can add extra stress to the life of a small business owner. The small business owner already contributes so much to the business. Taxes are usually the last item on the priority list. However, there are several ways a small business can learn how to save on taxes.

How Can Small Businesses Save on Taxes?

Below are seven methods on how to save on taxes in 2022.

Bring a Family Member Aboard

Employing a family member is one way to decrease your small business taxes this year. The Internal Revenue Service (IRS) enables a small business to shelter its income from taxes by hiring family members, including children and grandchildren.

When a small business owner hires family members, they will either pay a lower rate or eliminate taxes paid to their children. A sole proprietor would not need to pay Medicare or social security taxes on a child’s wages, based on the Federal Unemployment Tax Act (FUTA) tax. A spouse hired into the business would also secure these benefits from the FUTA tax.

Begin a Retirement Plan

Small business owners forgo the 401(k) match from an employer. However, a small business owner can maximize other retirement account strategies to realize substantial tax benefits. A one-participant 401(k) plan will enable an individual to set aside $57,000 in total annual contributions. A few retirement planning options include:

  • 403(b) plans
  • Roth IRA
  • IRA
  • Simplified Employee Pension Plan (SEP)

Even though it might be a sacrifice to give up an employer-matched 401(k) plan, the IRS provides many different tax-saving vehicles.

Adjust the Structure of Your Business

A small business owner does not have the luxury of an employer paying a part of their taxes. By going out on your own, you must pay the entire portion of Social Security and Medicare taxes.

If your business is an LLC (limited liability company), you will still have to pay Social Security and Medicare for both yourself and the employer (your business). However, you could cancel the employer’s half in certain circumstances. This decision could save money for certain types of small businesses.

Deduct Travel Expenses

If you travel frequently for your business, you could find out how to save on business taxes for the year. You will be able to deduct business travel for taxes, but personal travel will not fall under this umbrella. Many small business owners will mix personal travel with business travel if they maximize their time for business activities. Frequent flier miles from business travel can also apply to personal travel.

Budget Money for Healthcare Things

One of the most effective ways for small businesses to save money on taxes is through saving for medical needs. Healthcare costs continue to rise, which is why saving money for healthcare demands is necessary. A health savings account (HSA) will help you save money if you have a high-deductible health plan. An HSA will not only help you save money on taxes, but it will help you mitigate rising medical costs.

Deduct Assets Provided to Charities

One reliable tax reduction strategy is to donate to your favorite local charity and deduct your assets. Not only do your funds help the charity, but it also showcases your business’ commitment to other local businesses. Find a charity that aligns with your brand, and then maximize this tax-saving strategy.

Outsource and Hire a Reliable CPA

If you have the budget for it, hiring a trustworthy CPA will help you navigate the challenging tax world. A CPA can examine the ins and outs of your business, and then identify tax-saving strategies for you. A CPA will give personalized attention to your business and its tax-saving strategies. The CPA will notice things that you may not, which could help you save money in the long run.

Simple Tax Tips for Small Business

Taxes can be complex. If you are a small business owner filing your taxes, there are several tax tips and best practices to follow. Below are some tax tips for small businesses and other ways to save on business taxes, properly prepare for tax season and conduct accurate accounting.

  • Claim all income reported to the IRS – double-check that your reported income matches the amount on the 1099s you receive.
  • Keep your business expenses and personal expenses separate – if the IRS audits your business and finds that you mix personal expenses with operations, they might audit your accounts as well.
  • Keep reliable, accurate records – keeping your receipts and business record organized throughout the year is critical. If you do not track all your expenses, you could be leaving tax-saving opportunities behind.
  • Classify your business correctly – if you inaccurately classify your business, you might overpay in taxes. Make sure you understand the difference between an S Corporation, C Corporation. Limited Liability Company, Limited Liability Partnership, Sole Proprietorship, and Single Member LLC.
  • Seek advice from an accountant – a reliable accountant will provide tips and strategies for growing the business. Ask them good questions about your business plan, retirement contributions, and payroll.
  • Outsource payroll administration – if you have the flexibility in your budget, it would be best to hire an external company to manage the payroll. The IRS checks closely to see if your business pays payroll taxes every quarter.

Small Business Tax Strategies to Consider

Saving money on taxes takes a detail-oriented, analytical perspective. We described many of the small business tax strategies above, but here are some other small business tax tips 2022.

  • Track and record business losses – you can deduct these losses from your income, which could decrease your overall tax bill.
  • Verify all expenses, including utilities and rent – these figures might be small in the grand scheme of things, but you should include all of your expenses to reduce as much as you can from the tax total.
  • Organize receipts – whether it is through software or an organized filing system, you should have a detailed record of all your receipts.
  • Turn to startup deductions – you are allowed to deduct no more than $5,000 in startup costs and $5,000 in organization costs if your total startup costs were below $50,000.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

Payroll Loans: Best Options for Small Businesses

Posted on September 27, 2022

Small business owners are expected to cover a wide range of expenses to keep their business afloat. One of the most consistent expenses is payroll. Whether your employees are full-time, part-time, or contract, you’re expected to consistently pay for their work.

What Is a Payroll Loan and How Does It Work

A payroll loan is a type of funding you can receive that helps you pay your employees. Since payrolls are considered a general working capital expense, credit and invoice financing lines are used as payroll loans.

Payroll loans for small businesses are short-term funds to pay your employees. Online, alternative lenders typically issue employee payroll loans to make sure you can pay your employees on time and in full.

Different Types of Payroll Loans

There are several benefits of payroll loans. These types of payroll loans give you access to funds quickly.

SBA Loans

The Small Business Administration covers at least seven loans that can be used for payroll.

Business Loans

Business loans have long-term and short-term options available to small business owners who need assistance with payroll expenses.

Paycheck Protection Program

The Paycheck Protection Program offers your employees loans curated for payrolls, including wage, salary, parental, medical, family, vacation, sick leave, and health benefits. This is a temporary program that was funding by the U.S. Government during the COVID-19 pandemic. Please refer to government resources to check if this program is still available.

When Is a Payroll Loan a Good Idea?

You may ask, “Is a payroll loan a good idea during a financial situation?” Your employees work hard and paychecks must be paid on time. Since these loans are short-term, you’re likely to start daily or weekly payments for employee payroll loans.

A payroll loan is a good idea when you cannot pay all of your employees on time. Looking into a payroll loan is preferable to missing payments.

Depending on your number of employees, payroll costs will likely be one of your most consistent expenses. Unforeseen financial hardships can range from unexpected expenses to less business revenue than in previous months. In this case, it is important to know who is not eligible for a payroll loan and how to get a payroll loan.

Who Is Not Eligible for a Payroll Loan?

Many small businesses are eligible for payroll loans from the Small Business Association; however, it’s also important to know who is not eligible for a payroll loan.

Real estate investment firms, firms involved in speculative activities, and firms involved in lending activities are not eligible for an employee payroll loan.

Other ineligible businesses include charitable, religious, or other non-profit institutions. In addition, businesses or organizations that promote religious objectives are also ineligible.

How To Get a Payroll Loan

ROK Financial gives a simplified list of instructions that show you how to get a payroll loan.

  1. Apply Online or Go to a Bank To Apply
  2. Gather Required Documents Needed for Funding

These documents are required when applying for lender approval.

  • Social Security number or Tax ID
  • Business licenses and filings
  • Tax filings, profit/loss statements, balance sheets, bank statements
  • Review individual lenders for additional required documents.
  1. If Approved for a Loan

Carefully read through your loan agreement. This agreement will tell you the total amount of your loan, and the interest rate included. In addition, you’ll see the monthly payment; however, alternative lenders may have a shorter payment period based on the short-term agreement of your loan.

Best Payroll Loans for Small Business in 2022

The best three options for payroll loans for small businesses in 2022 are short-term loans, business lines of credit, and invoice financing. Understanding the types of payroll loans can help determine the best option for you.

Short-Term Loans

If you’re in the middle of an emergency, where you cannot pay your staff, short-term loans are an excellent tool for small businesses to get money fast.

Usually, the loan must be between $2,500 to $250,000 with an interest rate as low as 10%. Short-term borrowers can access their funding in as little as one day. The repayment term ranges from 3 to 18 months.

Requirements for approval: Your business must be in operation for at least nine months. As the business owner, you’re required to have a credit score of 550+ and have annual revenue of $100,000+.

Business Line of Credit

A business line of credit is a helpful loan if you cannot cover payroll for more than three months (long-term payroll). This gives you the flexibility to handle the loan on your own time, meaning that you don’t make repayments or pay interest until you start using your approved loan.

Credit limits for long-term payroll loans are between $10,000 to $1 million with repayment terms from 6 months to 5 years, based on your use of this loan. The interest rate with a business line of credit is 7%, which is lower than a short-term loan.

Requirements for approval: Your business must be in operation for at least one year. As the business owner, you’re required to have a credit score of 550+ along with annual revenue of $100,000+.

Invoice Financing

If you’re a newer business, then invoice financing could be a way to gain access to cash that you’re missing to cover your employee’s payroll.

Loan amounts are from $500 to $5 million, giving you a larger window of opportunity to access the amount you need. The repayment term relies on when your customers fulfill the outstanding invoices and a factor rate of 3% per week until invoices are paid.

Requirements for approval: You’ll need to be in business for at least six months, have a credit score of at least 600 and annual revenue of $50,000+.

Final Thoughts

Having a planned budget keeps your business on track and always allows you to have money to cover your payroll. However, if you do need a payroll loan, it’s a good idea to know loan forgiveness works.

There are many benefits of payroll loans once you understand how to get a payroll loan. You’ll want to research the options above to determine which loans work best for you, what you’re eligible for, and what you’ll be able to afford in the long run. If you compare loan options from different lenders, you’ll ensure that you’re getting the best options for payroll loans for small businesses.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

Best Loans for Beauty Salons in 2022

Posted on September 20, 2022

Picture this, you have this great idea for a beauty salon, and according to your projections, it will be a profitable venture. However, you have one main limitation: finances. Availability to finance a business idea plays a critical role in making your dream come true.

Are you stuck on the best way to finance your salon business idea? The good news is that there’s a way out: courtesy of loans. You can apply for a loan from various sources to skyrocket and stabilize your beauty salon business.

If you’re interested in discovering the best beauty salon loans, you’re on the right site. We have exclusive information on different types of loans and how to apply them.

Why You Need a Business Loan for Your Beauty Salon

As a business owner, you understand the importance of having adequate finances to run a business. There are times when operations are not so profit-making, thus calling for a more financial boost. If you face a similar situation in your business and are sure to repay a loan according to the set term, don’t hesitate to apply for one.

Beauty salon loans come in handy when you start a business and don’t have the adequate financial muscle to see you through. A cash advance will help establish your startup and pay it back once it’s on its feet.

Additionally, funding for beauty business can come through if you’re interested in its expansion. Growing a salon needs a lot of funds, and asking for help from the right quarters won’t hurt.

Before you go for a loan, it’s important to know what it entails. You have to pay back the full amount owed and, in most cases, with some interest. Defaulting leads to penalties, which can be pretty harsh at times. Look out for small business loan requirements to get a hint of what you need before getting the financial aid.

Different Types of Loans for Beauty Salons

There are various financing options for beauty salons you can opt for. You can go for the standard business loan that many business owners go for. You can also get a loan from banks or other financial institutions if you have the correct documentation based on your business size.

Short-term loans help, too, particularly when sorting out manageable bills like small-scale expansion or clearing arrears of your workers. You can take a real estate loan if you plan to establish a big beauty salon.

The other support that can boost your beauty salon is the equipment financing loan to acquire salon equipment. Besides going to financial institutions for backup, family or friends can bail you out. You should agree to the loaning terms to avoid any problems in the future.

Shylocks can help you, but it’s safe to avoid their services as their debt collection methods are unorthodox. Whichever solution you pick should be friendly and reasonable.

Below are more types of loans for beauty salons:

  • Lines of credit loans
  • Secured loans
  • Credit cards
  • Startup loans
  • General grants for self-employed hair stylist

How to Get a Business Loan for Your Beauty Salon

Are you wondering how to get a business loan for a beauty salon? Well, getting a beauty salon loan can be a stressful process. You can refer to how to get a business loan for a small restaurant to get an idea of the process.

“Why do I need a loan?” This question guides you on the necessity of the financial aid you’re about to take. If it’s not necessary, you can look for other means to finance your salon.

If the loan is necessary, you need to develop a plan to get it and use it. Most firms that offer financial assistance will require some paperwork that shows you can repay the loan and how you will use it. Create a proposal showing your plan for the loan.

The next step is looking for partners that can offer you the credit. Consider their repayment terms, amount offered, and duration to land a suitable companion to lift you off your financial burden.

The challenging bit is getting an institution that will fund your business. If you have a good credit score, getting a loan will be a walk in the park. A poor score will require you to expand your horizons to get the best offer.

Still, on how to get a business loan for beauty salon, you can check out online lenders. The application process is fast and some won’t focus on your credit scores.

When to Qualify For a Beauty Salon Loan

Qualifying for a loan means your creditor has gone through your paperwork and deemed you worthy of the monetary boost. Notable firms will take their time before qualifying you for a loan as they have to conduct a background check.

You should apply for a loan when you need it. You need to be immensely disciplined if you get the loan and do not have an immediate use for it, as you may misuse it. The result is a muddy financial state that you need to clear to save your credit score.

Final Thoughts

To keep your business afloat, you need steady cash flow as a business owner. This applies too if you’re looking forward to starting or expanding the existing one. However, if you don’t have enough finances, you may resort to loans.

If you’re looking at beauty salon loans, remember, you need discipline to take a loan. Defaulting can have serious consequences. There are several types of loans for your beauty salon, from short-term business loans and real estate loans to cash advances. See if you qualify for a beauty salon loan and get one to get your business moving!

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

Hotel Financing: The 6 Best Types of Loans

Posted on September 13, 2022

Hotel financing has never been easier than it is today. There are many different types of financing options for hotel businesses. Each type of loan has unique parameters, with different hotel financing rates. This gives established and prospective hoteliers options for financing hotel developments. 

The fundamentals of hotel financing are where any hotel business owner should begin. Hoteliers should understand how hotel loans works and the types of hotel financing before learning how to finance hotel development. 

What Is a Business Loan For Hotels?

A business loan for hotels is a sum of money lent out by a financial institution that gets used to fund hotel business operations. Hotel business loans are just like any other business loan. Business owners seek financial assistance to fund businesses related to their hotel. 

Hotel funding gets approved by banks and alternative hotel lenders like ROK Financial.

If approved for the loan, the hotel business owner can use the financing to assist with any aspect of the hotel. This can include renovations, equipment, or purchasing an old hotel. 

The amount of financing correlates to the project or how established the hotel is in the market. Small hotels should remain grounded and seek loans in their scope. There are types of hotel loans that specifically assist small hotel businesses. Established businesses have more options because there is less risk for the lender.

Types of Hotel Financing 

There are several avenues hoteliers can take to finance their business needs. Picking the optimal hotel funding sources will ensure an easier loan experience.

SBA Loans for Hotels

Small hotels can seek out loans from the Small Business Association. It is a government-funded financing system that gives loans to small businesses specifically. SBA loans are not exclusively for hotels. They are available to all types of businesses, from medical businesses to trucking

SBA hotel loans can get used for acquiring old hotels, construction, or refinancing. 

There are two common types of SBA loans available to hotels. SBA 7(a) is the most common type of small business loan. It has low-interest rates and a long repayment period.

SBA 504 is more complicated and can only get used to purchasing fixed assets like real estate

These two types of loans are available to all small businesses that qualify. There are specific small business loans catered towards those in minority groups. Small hotel businesses should exhaust all their options.

Mezzanine Loans

Mezzanine loans are a financing option for established hotels. The reason for that is that mezzanine loans combine equity and debt to the lender. Hotel owners need to have a business that can provide equity. They get used for expanding rather than kickstarting.

Mezzanine loans provide sizable sums of money due to the significant collateral. 

Hotel Bridge Loans

Bridge loans are another form of financial assistance for established hotels. Bridge loans are short or medium loans that assist hotel owners through transitions. These are ideal loans for hotels purchasing new property or buildings and need cash to secure the deal.

Hotel bridge loans are for striking quickly on opportunities. 

Business Line of Credit

The line of credit is the easiest loan option. It is a helpful choice for new hotel business owners. The business line of credit has low-interest rates and only charges on what you use. The business line of credit can cover small renovations or new equipment related to your hotel.

Conventional Business Loan

The conventional business loan is the standard type. Hotel owners that have established businesses, good books, and credit can take out a loan with a bank or financial institution. If your hotel is in good financial health, the business loan gets approved quickly. It provides more cash than loans for smaller hotels.

How Does a Hotel Loan Work?

A hotel loan begins much like any other business loan. The type of loan will depend on the size of the hotel business. 

Small hotels should pursue loans that get catered to small businesses: 

  • SBA 7(a)
  • SBA 504
  • A business line of credit

These are loans that small hotels are likely to receive. Banks that partnered with the SBA give out SBA loans. 

Established hotel businesses have access to loans that provide generous sums of cash, such as:

  • Mezzanine loans
  • Hotel bridge loans
  • Conventional loans

Established hotels have access to these types of loans because it is less risky to the lender. 

The process still operates about the same. Hotel businesses assemble a business plan and gather financial documents. These get presented to the financial institution and if everything is in order, they get approved for the loan. The amount of time it takes to get approved depends on the type of loan. Bridge and conventional loans are generally quickly approved.

Hotel Financing Structure

The exact hotel financing structure of the loan depends on the type of loan. Like most loans, the business owner repays over the course of a predetermined time. 

SBA 7(a) gets structured with low-interest rates and a long repayment period. 

Bridge loans have high-interest rates but get repaid quickly.

Hotel Financing Qualifications

What are the different hotel financing qualifications? Well, some types of hotel loans are easier to qualify than others. Hotel loans are traditionally worth a lot because the hotel business is costly. Hotels purchase real estate, renovate entire buildings, and employ a lot of people. These higher costs correlate to high risk for the financial institution. 

Hotel businesses have to go the extra mile to ensure they have an excellent business plan. Small hotels need a clear vision with a realistic way to get there. Since small hotels might not have much-established credit, the business line of credit is a good place to start. It is the easiest loan to get approved. 

Loan approval for hotels comes down to credit, business plan, and established business. If a hotel has all three, the sky’s the limit. Small hotels have to work their way up. It is possible through small business loans and lines of credit. 

Best Hotel Financing Loans in 2022

The best hotel financing loans depend on the business situation of the hotel.

A hotel just starting, but has some established business credit should start with a business line of credit.

Established small hotels that have been in operation for at least a year should seek out an SBA 7(a). The SBA 504 can get acquired if a small hotel is attempting to purchase another hotel.

Established large hotel businesses can apply for loans in the millions. Conventional loans and mezzanine loans will provide the necessary funds for the business activities of big hotels.

Wrapping Up

Hotel financing is a process every hotel business owner will go through. Business owners need to find the exact hotel lending source that fits their needs. Small hotels target small business loans. Mezzanine loans fund big hotel brands. 

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

Debt vs. Equity Financing: Which One Benefits Your Business the Most?

Posted on September 6, 2022

Choosing the right type of financing is essential to the success of your business. There are two main options: debt and equity. Which one is best for your business? Here’s an outline of the advantages and disadvantages of each option so that you can make an informed decision.

.

What is Equity Financing?

With equity financing, investors purchase your business shares to receive a portion of its profits. Your business receives capital in exchange for a percentage ownership of your company. This is a common source of financing for larger companies since it allows them to grow their business without taking on any debt. 

The primary benefit of equity financing is the aforementioned funding of operations without accruing debt. This means you don’t have to repay a loan and risk less because you don’t have to make any interest payments. 

What is Debt Financing?

With debt financing, you borrow cash from a lender and promise to repay with interest. Debt financing is the most common type of financing across many industries, including small businesses.

Debt financing can take a few different forms, including a loan, a line of credit, or a credit card. Debt financing is a good option for companies looking to expand quickly since you don’t have to give up a portion of your business. Instead, you promise to repay your lender with interest.

Factors to Consider When Choosing Between Debt and Equity Financing

You should keep in mind a few things when deciding between debt and equity financing:

  1. First, consider your company’s current cash flow. Debt financing is necessary if you aren’t making enough to cover your expenses.
  2. Consider your company’s long-term goals. If you have a very specific vision for how your company should operate, you should probably stick to debt financing, as shareholders sway company decisions under equity financing.
  3. Lastly, always keep in your priorities. If you value control more than the type of cash flow debt financing might get you, go with debt financing. If you value freedom from debt, equity financing is your best bet.

Debt Vs. Equity Financing Pros and Cons

Each option has its appeal, but they also have downsides. Let’s list them out.

 Pros of Equity Financing 

  • No repayment is required
  • No interest payments
  • Doesn’t require a credit check 
  • Offers flexibility
    • You gain smaller capital from a few investors instead of getting a more significant amount from a single lender. This means you have more sources of income and, if someone falters in payment, your business isn’t at risk.

The Cons of Equity Financing

  • It’s more complicated to obtain
  • Equity dilution is a risk
  • Equity dilution is a risk for investors, as well, which makes them more cautious
  • Less control over the company

The Pros of Debt Financing 

  • It’s easier to find investors
  • Requires little to no equity
  • No repayment is required
  • Higher interest rates
  • More control over the company

The Cons of Debt Financing 

  • Interest payments 
  • Debt repayment could hinder growth
  • Repayment could hurt your cash flow if you don’t have a large enough profit to cover the interest payments and the loan itself
  • Debt could decrease your company’s value

Debt Vs. Equity Financing Examples in 2022

Debt financing does not dilute the ownership of the business, but it does require regular payments of interest and principal. Equity financing can provide a source of ongoing capital, but it comes with the cost of giving up partial ownership of the company. 

As businesses continue to navigate the challenges posed by the pandemic, many will be forced to make tough decisions about how to finance their operations. 

Conceptualizing economics into reality is difficult. Both equity financing and debt financing have their appeals but actualizing that without experiencing them makes the possibilities seem murky and unsure. 

You need to be firm on your decision for your business financing, so let’s go over two examples to hopefully assist you in visualizing your options.

Example One

Situation 1: A small business owner takes out a loan from a bank to finance the expansion of her product line. The loan includes an interest rate of 4% and must be repaid over five years.

Situation 2: A start-up company sells shares of stock to venture capitalists to raise capital for its operations. In exchange for their investment, the venture capitalists receive a percentage of ownership in the company.

Now, in which situation would a company prefer equity over debt financing?

Situation 2 best fits equity financing because it doesn’t require debt repayment. 

In general, a company would prefer equity financing over debt financing if it is not generating any profit. Equity financing will not require you to repay if the company is not profitable, whereas debt financing will require you to repay, regardless of profitability. 

Example Two

A variety of situations will require a variety of solutions. Sometimes, they are fairly straightforward.

Let’s say that a restaurant chain is going to open a new location. To do this, the company will need a large sum of money to cover the costs. If the company wants this done more immediately and has not saved up enough money, debt financing would allow the company to open the new location and continue with its operations.

In this situation, the immediacy of debt financing won out, being the simplest solution. If the company had been willing or able to wait and save up, equity financing would have been a solid option, as well.

Conclusion

Debt financing is when a company borrows money from a lender, such as a bank to finance its operations. The company agrees to repay the principal amount of the loan and interest on the debt. Companies with good credit ratings typically use this type of financing and can offer lenders a reasonable return on their investment. 

Equity financing is when a company sells shares of ownership to investors in exchange for cash. These shareholders become partial owners of the company and are entitled to receive dividends (a portion of the company’s profits) and voting rights on important decisions affecting the business.

Equity financing is often used by early-stage or high-risk businesses because they may not be able to qualify for loans. 

Whichever financing option you choose will depend entirely on your company’s needs, but now you’re equipped with the information you need to determine your needs and make that decision.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

Private Equity vs Venture Capital: What’s the Difference?

Posted on August 30, 2022

Both young and mature companies have to decide the type of loans they might take out, who they will partner with, and their general operational guidelines. The truth is, investors are the lifeblood of all companies. Finding the right investors is vital to the success of a company.

While there are several types of investors, knowing which investor best fits the company’s needs can accelerate a company’s growth.

This post will walk you through two types of investors – private equity and venture capital. Often, entrepreneurs fail to see the distinction between private equity vs venture capital. The truth is that these investment strategies have subtle but vast differences.

What Is Private Equity?

Private equity (PE) refers to direct investment in private companies where investors get control of interests in the entity. Investors in private equity are individuals, pension funds, insurance companies, and endowments with a high net worth.

PE firms target established companies that are deteriorating due to operational inefficiencies. After investing, private equity firms take an active management role.

The intention is to correct the existing inefficiencies and turn the company profitable. After restructuring the company and improving its operational procedures, PE investors sell it for a profit.

Some top private equity firms include:

  • The Blackstone Group
  • TPG Capital
  • Apollo Global Management
  • The Carlyle Group Inc.
  • CVC Capital Partners

These firms invest in different companies with long-term investment goals.

What Is Venture Capital?

Venture capital (VC) is a type of private equity that targets startups and young companies. A venture capital firm comprises wealthy individuals and investment banks who pool their resources, forming a limited partnership.

These individuals (venture capitalists) identify young and startup companies with the potential to grow and generate a high rate of returns.

Venture capital firms buy equity stakes in multiple companies and use their funds to help those companies grow. Young and startup companies have higher chances of failing. Investors know that they are gambling when specializing in such companies. They might earn higher returns from startups that succeed.

Venture capital investment is a great way for startups to raise capital. Some top venture capital firms include:

  • Sequoia Capital
  • Accel
  • New Enterprise Associates
  • First Round Capital
  • Khosla Ventures

Is Venture Capital the Same as Private Equity?

The difference between private equity vs venture capital is subtle. Venture capital is technically a type of private equity that involves funding companies at their early stages of growth.

Unlike private equity firms, venture capital firms are strict in the companies they invest in. They usually fund upcoming tech companies.

Both firms raise capital from Limited Partners such as high-net-worth individuals, insurance firms, pension funds, and endowments.

Then, they invest in private companies intending to help those companies grow and sell their investments for profits.

Main Difference Between Private Equity vs Venture Capital

The main difference between private equity and venture capital is in the companies they invest in. Private equity firms invest in mature companies with a firm establishment, while venture capital firms invest in startups and young companies.

Private equity targets mature companies that have been operational for years. These companies have a track record but are currently distressed, stagnant, or making losses. They need a financial boost and several operational changes to start making profits.

Conversely, venture capital firms target young and startup companies with the potential to grow.

Other key differences include:

Ownership Status

When private equity firms invest in companies, they usually purchase them entirely. In that case, investors enjoy a 100% ownership status. If they don’t buy the company fully, they enjoy a majority share and an active role in management.

On the other hand, venture capital firms purchase a minority stake in the company. VC investors split shares with the company owners, allowing them to maintain control.

Deal Size

Private equity firms invest in top-tier companies that require vast amounts of money to grow. Investment amounts can exceed $100 million. After the investment, such companies have minimal chances of failing.

Venture capital firms invest $10 million or less in young and startup companies. Investors don’t want to make considerable investments in unpredictable companies in terms of success and failure.

Target Companies

Private equity firms invest in a wide range of companies. They can invest in all industries, from energy to healthcare, transportation to construction.

On the other hand, venture capital firms invest in tech companies only. Examples of these companies are technology, biotech, and cleantech.

Compensation

Investors are interested in salaries, interests, and bonuses, whether private equity or venture capital.

Private equity firms invest massive amounts and expect to earn significantly. The companies they invest in are well-established, and a financial boost will help them make profits.

In contrast, venture capital firms don’t expect huge compensations from the companies they invest in. VC firms invest lower capital than private equity investors. Young and startup companies are trying to get off the ground and might not be profitable.

Exit Strategy

A private equity firm aims at improving the company’s current situation and helping it make profits. Once the company grows, PE investors can turn it around and enjoy an ROI.

Contrary to that, VC firms intend to stick around and enjoy profits for an extended period. These investors look for long-term investment plans that will help the company grow.

Is It Harder To Get Into Venture Capital or Private Equity?

Are you wondering if you have a chance of getting into private equity or venture capital? How easily you get into one of them largely depends on your region. Some regions, such as the U.S, have rigid requirements, especially if you want to get into private equity.

To get into private equity in the U.S, you should be working at an elite boutique or bulge bracket bank and in the right group such as M&A, industry group, or LevFin.

Additionally, you must have earned a high GPA from a top undergraduate institution. With such qualifications, you have a higher chance of getting into private equity.

An alternative option is to network aggressively and target smaller PE firms. If you succeed in getting into a smaller firm, you’ll receive lower compensation, but it will be well worth it.

Unlike private equity, there are no rigid criteria when getting into venture capital. You don’t need a high GPA from a top undergraduate institution.

Conclusion

If you are well-versed in the tech or healthcare industry and can network, venture capital is a solid option. If you work in a more elite setting or have a large sum saved up, you might be able to get into private equity.

If you’re a small business, private equity is likely out of the question, but venture capital is accessible with enough knowledge and effort.

Both of these investment options are valid, but each type suits different needs.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

SBA 504 vs. 7A Loan: What’s the Best-fit Loan for Your Small Business?

Posted on August 23, 2022

Small businesses sometimes need a little financial help. Whether you are looking to help with your day-to-day expenses or you are looking to invest in growing your business, an SBA business loan might be a good option. The SBA 504 and the SBA 7a are small business loans that might help your financial portfolio.

What Are SBA 504 vs. 7A Loans?

Let’s compare the differences and similarities between an SBA 504 vs. 7A loan below.

SBA 504 Loans

An SBA 504 loan is given to business owners seeking to purchase or improve their existing assets. These assets can include land, buildings, or company equipment.

The business owner’s motivation is taken into account when being considered for this loan. Approval will go to those who have promising projects for economic development or show that they are supporting public policy goals.

The SBA 504 has a three-part loan structure. A bank or other lender will lend 50% of the loan amount. An SBA-approved Certified Development Company (CDC) covers 40% of the loan amount. CDCs are local nonprofit lenders interested in improving economic development in their communities.

The borrower is responsible for 10% of the loan amount as a down payment. New entrepreneurs and owners of specific use properties will have to provide higher down payments.

Money from an SBA 504 loan can be used for properties if the owner occupies at least 51% of existing properties. Newly constructed properties require that the owner occupies 60% of the property.

SBA 7a Loan

The SBA 7a loan is a general business loan designed for small business owners. This loan is more flexible than the SBA 504, and funds can be used for various business needs.

Banks and other SBA lenders give these loans, but the SBA partially guarantees them. This partial guarantee motivates lenders to approve loans they might have otherwise denied.

Money borrowed with an SBA 7a loan can be used to buy, renovate, or construct a commercial property. Business owners can purchase equipment, fixtures, or furniture. Borrowers can use the funds to buy land for their business or use it for working capital.

SBA 504 Loan Rates

SBA 504 loan rates are some of the lowest for a small business loan. Borrowers will also benefit because the SBA loan has fixed-rate interest meaning the interest rate will not change throughout the loan.

Four other fees come with an SBA loan. The SBA charges the borrower a 0.5% upfront fee, and the SBA also charges a 0.368% annual service fee applied to the loan’s principal balance. The CDC charges the borrower a 1.5% upfront processing fee. The CDC will also charge a yearly servicing fee between 0.625% and 2% of the outstanding principal balance.

If you are looking to compare, SBA 7a loan rates are variable and are calculated with the Prime Rate, which is based on how the market is doing. These rates will be comparable to other conventional bank loans. It would be best to keep in mind that the variable interest can cause fluctuations in the interest rate.

There are some additional fees associated with the SBA 7a loan. The SBA will charge a guarantee fee, and banks typically charge packaging and closing fees.

SBA 7a Loan Requirements

SBA 7a loan requirements ask the borrower to provide collateral for the loan. To secure larger loans, the SBA will ask the lender to put a lien against the assets financed with the loan. If the loan is not entirely secured, they may put a lien on the borrower’s residence.

Business partners who own 20% or more of the business will be required to sign a personal guarantee.

In contrast, SBA 504 loans are self-secured, so there is no need for collateral. However, partners owning 20% or more of the business will be required to sign a personal guarantee on the CDC and bank portion of the loan.

Main Differences Between SBA 504 vs. 7a Loans

There are several differences between SBA 504 vs. 7a loans. One of the most significant differences is how the loan money can be spent, and each loan has specific requirements as to how the funds can be used.

Another noticeable difference is related to the interest rate. The SBA 504 loan has a fixed rate, while the SBA 7a loan has a variable interest rate.

There is a difference between the SBA 504 vs. 7a maximum repayment term for the loan. Borrowers can repay the SBA 504 loan in 10, 20, or 25-year terms, while the 7a has a maximum repayment term of ten years.

Collateral is needed for the SBA 7a loan but not for the SBA 504. There is no difference between the SBA 7a vs. 504 guarantees; a partner owning 20% or more of the company is required to sign a guarantee.

The SBA 7a eligibility terms for a loan require a business owner to have invested their own money in the business and to show they have tried to use other financial resources. The 504 loan requires a 10% down payment from the borrower, and they must show they are creating jobs or supporting public policy goals.

The application process for the 7a is much quicker than the SBA 504.

SBA 504 vs. 7a: Which is The Best Loan for My Small Business?

The SBA 504 and the SBA 7a are good options for a small business loan. The SBA 7a is a good choice for business owners looking for a smaller loan to help cover their working capital. This loan offers more flexibility.

The SBA 504 is an excellent option for a business owner looking to make a more considerable investment in their business. This loan is ideal for those considering the purchase of a commercial property.

Whatever your financial needs, the SBA 504 and 7a loans are affordable. These loans can provide you with the financial security your business needs while it continues to grow, and they can also give you peace of mind while you continue to shape your financial future.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

4 Ways To Lessen the Impact of Inflation on Your Small Business

Posted on August 18, 2022

For any entrepreneur, the threat of inflation looms large. The cost of doing business tends to go up and down every year. You may ask “how to survive inflation in 2022?” That’s why small business owners must stay on top of small business inflation and its impact to create sustainable success in their businesses.

Fortunately, there are plenty of measures that you can take to implement business strategies for high inflation.

What Is Inflation?

Essentially, inflation is a sustained increase in the average prices of goods and services in an economy. Prices rise due to increased demand or scarcity of goods and services.

For example, if there are ten apples in a basket and only one person wants them, each apple is worth $1. But if ten people wish to buy those apples and only ten are available, each apple will be worth $10.

The value of money decreases as prices rise because you need more money to buy something that costs more. This increase causes your purchasing power to fall over time.

How Does Inflation Affect Small Businesses?

When you’re running your own small business, inflation can affect your business in many ways, including:

  • Causing rising prices on business essentials like raw materials and finished goods.
  • Increasing costs of employee pay.
  • Causing higher interest rates and taxes.

These effects add up and soon become too much for many small businesses, which lay off workers or struggle to grow because they do not know how to deal with inflation as a small business.

What Can Businesses Do To Stop Inflation and Lessen Its Impact?

While you can’t stop small business inflation, there are steps that you can take to help your business become more cost-effective and less exposed to its effects. Small business owners are adjusting to inflation every day. Here’s why you should become a business owner and use the following four approaches to help combat inflation.

Raise Prices Prudently

One of your first instincts with increasing inflation is to raise prices, but that isn’t always good for your business. Raising prices too much can hurt sales and cause clients to flock elsewhere.

But raising prices too slowly can also cause a decline in your profits. It would be best to strike a balance. Raise prices when necessary, but do so carefully and conservatively and you will not be part of the many examples of businesses affected by inflation in 2022.

If you end up overpricing your goods or services, demand decreases. Your profit margins could fall further because you still have to pay for expenses that are not offset by increased revenues.

Make sure any price increases are temporary and respond immediately if demand drops. Raising prices should be done strategically and without hesitation when warranted.

As long as you know why you’re doing it, you should be able to keep more money in your pocket while ensuring your customers continue coming back for more. You don’t want customers associating your company with price gouging.

Invest in Technology

Owners can protect themselves from small business inflation by investing in technology that helps keep their costs down. Investing in new technology will help you lower your overhead.

Lower overhead means you’ll have more money available for more important things, like paying employees and buying inventory. New technology also allows you to improve efficiency and productivity, which are essential factors in how to grow a small business.

For example, consider how much time each employee spends at checkout if you’re looking for a new point-of-sale (POS) system or POS software. If they’re spending too much time at checkout and not enough time buying products, then investing in POS software might be what your business needs to grow.

When choosing technology solutions for your small business, make sure they’re compatible with whatever operating systems or devices you currently use. You don’t want to spend hours learning to use something completely different from what you already know.

Find Ways To Increase Your Profit Margins

Increased profit margins are one of your most effective ways to insulate yourself from inflation. If you’re a service provider, consider raising your fees, whether it’s for print work or construction projects.

Think outside the box if you’re wondering how to find opportunity in every situation. If you’re a retailer, cut overhead costs. Cutting costs can translate into more income for you, even as prices rise around you. The more you understand how your business works, the easier it will be to spot potential areas for improvement.

You don’t have to implement them all at once. Take some time to think through each idea before moving on. You never know when something small could add up to significant savings down the road.

For example, buying several hundred gallons of fuel upfront may cost less than filling up whenever needed. By buying ahead and storing fuel in large containers or even underground tanks, you’ll also have less exposure to fluctuating gas prices over time.

Diversify Your Investments

The main issue with inflation is that the only way to combat it is to increase returns, which implies taking more risks. Diversifying your investments may be a good idea if you’re a small business owner.

The diversity will offer protection in case one sector or asset crashes while another continues to increase in value. For example, putting some money into domestic stocks and bonds will diversify from relying solely on imports/exports.

If an economic crisis occurs overseas and drives down import prices, your profits won’t suffer as much. You can also diversify by investing in different industries like buying real estate near factories or retail stores instead of residential homes.

When businesses are doing well locally, you benefit from increased demand for housing. When companies aren’t doing so well nationally or internationally, you still have revenue from rent checks. Diversification isn’t about maximizing profit but about minimizing risk.

Conclusion

Although inflation is a fact of life, it doesn’t mean you should allow it to control your finances. You can lessen its impact by taking proactive steps and keeping your business growing.

Start by implementing one or more of these strategies into your daily routine. You might be surprised at how quickly inflation can disappear from your radar. This way, your business will still be able to grow and thrive as if there was no inflation at all.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor

YouTube vs. TikTok: Which Is Better for Your Small Business?

Posted on August 16, 2022

YouTube and TikTok are two of the most popular social media platforms in 2022, with 2.29 billion and 1 billion monthly active users, respectively.

About 12.5% to over 25% of the global population uses these platforms. This usage rate makes them ripe for marketers and advertisers to reach their target audience worldwide.

However, are these social media giants useful for small businesses? Should small businesses market and advertise on these platforms?

If so, which is better for your small business?

In this article, we will answer these questions by looking further into how to use social media for business. By the end, you will know if advertising your business on YouTube vs. TikTok is worth it and which is better.

Let’s dive in.

Is TikTok Good for Small Businesses?

TikTok reminded the business world how important staying agile in an ever-changing world is.

TikTok carved out its place in the ultra-competitive social media landscape faster than any entrenched giants could react.

However, to stay relevant and profitable, social media platforms must be able to monetize predictably and consistently. This usually involves making it profitable for other businesses to advertise on their platform and gain organic exposure through their posts.

While TikTok specializes in helping businesses and social media influencers gain large-scale exposure, TikTok can be a powerful platform for small businesses to build brand awareness and drive local business revenue to young adult audiences.

TikTok’s algorithm is one of the best at targeting the right audience with the right content. Their ad platform allows businesses to choose their targeting or allow TikTok to deliver their ads to the best audience.

This can be helpful for small businesses that may not have the budget to outsource their advertising to an agency and want to keep things simple.

In addition, small businesses can find a lot of success with influencers to promote their brand and piggyback off the trust the influencer has developed with their following.

Ecommerce brands often work with TikTok influencers to promote clothing and other products and can sell out with one high-quality post.

So when it comes to TikTok vs. YouTube for business, both offer organic and paid options that can benefit small businesses.

How Do I Grow My Small Business on YouTube?

Contrary to TikTok, YouTube specializes in longer-form video content (however, YouTube Shorts are becoming more popular).

Small businesses can grow their business on YouTube in a few ways:

  • Organic videos
  • Video advertising
  • YouTube Shorts

One of the best ways for small businesses to use YouTube is to create valuable long-form videos to educate and entertain their target audience.

These videos can educate your audience to do business with you and help build a relationship with your brand.

YouTube also offers one of the best online advertising platforms available. With the ability to target users by interests, demographics, affinity segments, and more, YouTube advertising is an excellent way for small businesses to reach their target audience.

Furthermore, to compete with TikTok, YouTube launched YouTube Shorts. YouTube Shorts allows creators to post short-form videos similar to TikTok videos. With 15 billion daily views, YouTube Shorts have been blowing up, allowing businesses to reach their audience through another organic medium.

Benefits of Advertising Your Business on YouTube vs. TikTok

While both YouTube and TikTok can help small businesses expand their reach, advertising your business on TikTok vs. YouTube depends on the ads you want to run and who you want to target.

Here are some of the benefits of advertising your business on YouTube vs. TikTok:

YouTube offers businesses the opportunity to advertise to a broader demographic. The age range of users spans all ages, from young adults to people in their 60s and older.

Therefore, if your business typically markets to an older crowd in their late 20s and above, YouTube is likely to be the better option for you.

Listing your business on Google may seem like the best idea. However, YouTube is likely a better option if your audience is looking for “how-to” content. As the second-largest search engine in the world, many people turn to YouTube to learn new information and skills.

If your market is trying to learn something, you have a good chance of getting on their radar using YouTube.

On the other hand, if your business primarily markets to a younger audience, or if younger people are an important audience segment, there is no better platform to advertise on than TikTok.

TikTok has blown up with the younger market, and TikTok ads typically look almost the same as regular TikTok posts. Your ads can fit seamlessly into the TikTok community while driving brand awareness and clicks to your website.

TikTok thrives on short-form, highly engaging content that delivers a unique blend of trendiness, entertainment, and education. If you run a more modern brand that wants to set itself apart, TikTok can be an excellent platform to build a presence on.

Pros & Cons YouTube vs. TikTok

The pros of advertising your business on YouTube include:

  • Long-form video content to have more time to engage your audience
  • Precise targeting based on interests and demographics
  • A global audience

The cons of advertising your business on YouTube include:

  • Higher advertising costs than some of the small platforms
  • You are limited to video ads

The pros of advertising your business on TikTok include:

  • Short videos don’t require lots of time or investment to create
  • Influencer marketing is highly effective
  • A robust advertising algorithm to increase advertising effectiveness
  • A vast younger audience that is likely to age up over time

The cons of advertising your business on TikTok include:

  • The audience is mostly in their late 20s and younger, so if you’re business markets to older people, there might not be enough on the platform yet

YouTube vs. TikTok – Who Wins?

In the debate between YouTube vs. TikTok for small businesses, the winner depends on who your company is trying to market to and what type of content (long-form or short-form) you are better at.

YouTube wins for long-form content targeting any age group, demographic, or interest. TikTok wins for short-form content targeting young adults.

Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.

View all posts by Madison Taylor