Learning how to use content marketing to grow your business may seem like a challenge, but with a few helpful tips and a good game plan, you can knock it right out of the park. Your content marketing needs to be easily accessible to the public, and there should be a lot of it. 

Here’s how to use digital marketing to grow your business, which is the same as content marketing, and set up the framework for a successful business online.

What Is Content Marketing — And Why Is It Useful?

Content marketing is every piece of content that your business puts out on the web to establish yourself as a thought leader in your industry. This content must be of the highest quality and be engaging to those viewing your content. 

This is the main principle of how to grow a business through marketing, and it includes:

  • Blog posts
  • Videos
  • Webinars
  • Social media posts
  • Podcasts
  • Newsletters

This helps you attract potential customers and allows your business to be an industry leader rather than another follower. Content marketing also helps promote your website and your business which is key to getting new customers. Also, you can grow an email subscriber list with content marketing, reaching more potential customers by sending them weekly emails.

The key to successful content marketing is a business growth strategy, especially for new businesses. This helps your business set up for success by focusing on growth and quality, two things that are vital to running a business.

How Does Content Marketing Help Small Businesses?

The great thing about content marketing is when done correctly, it doesn’t take much cash flow, which small and startup businesses may not have a lot of to begin with. While content marketing can take time to plan and execute if you’re doing it yourself, the results can be tremendously satisfying.

Small businesses with blogs, which is just a piece of content marketing, generate 126% higher lead generation growth than businesses without blogs. That growth is massive and can catapult the growth of your small business into a fully-fledged corporation.

How To Get Started With Content Marketing

To start having a successful business, you need to have a content marketing strategy framework. You need to build the foundation of your business before putting a roof on it. The foundation of a content marketing strategy starts with the fundamentals of your business.

  • What’s your mission
  • What do you want your business to accomplish
  • What’s the vision of your business
  • How are you going to measure the successful implementation of your business
  • What skills do you need to have for content marketing

After that, you need to learn how you can grow your business with content marketing skills. These skills are vital for running your business online and getting eyes on your website. This includes:

  • Solid grammar
  • Readable writing skills
  • SEO
  • Storytelling
  • Project management
  • Strategic planning
  • Research and data analysis

Now that you know what foundation you need to begin learning how to start content marketing, you can set up a strategy to always know where to go and what to do with your digital content.

Steps for Creating A Content Marketing Strategy To Grow Your Business

Whether you’re learning how to grow an eCommerce business or plan on selling services rather than products, you need to have a content marketing strategy in place. 

You should customize this strategy to your business, but the steps you need to take are pretty much the same no matter the company.

Know Your Audience

The first thing you need to do is decide on your target audience. What audience needs what you’re selling. Get to know them until you know your audience better than they know themselves. 

Find where they hang out, listen to how they talk and their problems, and figure out how your product can help them.

Figure Out the Best Content Channels

This goes hand in hand with the above. If you know your audience well, then you’ll know where they like to hang out online. Use that to your advantage to promote your content and reach people faster.

Decide on What Content Works the Best

While blog posts are still the bread and butter of every content marketing strategy, you might find that other certain types give you more traction than others. For example, if your target audience is always on the move, something with audio would be perfect.

Create a Content Calendar

Now you need to plan out what content goes out when. Lack of planning this crucial step can cost you traction, and people won’t take you seriously as a business. A simple and free way to do this is by using Google Calendar and sticking to the deadlines you create.

Create Content

Nest step is to create the content you need. You’ll need to research, compile the data, and create something new and unique with the data you’ve curated. It also helps to look at the gaps in the market and create something to fill those gaps, as a good leader would do.

Distribute and Market

Don’t just stick to your blog. Get out there on social media and let people know what you’ve been up to. Create a schedule to go off of and continue to put yourself out there. 

Once you get people coming to your site, get them to sign up for your email newsletter and start a conversation there with them, too.

Measure and Adjust

Go back to your analytics. See what is working and what isn’t working. Keep and tweak what is working and throw out what isn’t. This will streamline your process until it’s second nature to do the things that work instead of floundering in the dark.

Frequently Used Content Marketing Strategy Examples in 2022

In the online world, content is still king. That means the more content you put out, the more eyes you’re going to get. However, if the content isn’t high-quality, then those eyes will immediately leave, affecting your site’s ranking in Google.

The strategies that have worked in previous years can still work in 2022. These common content marketing strategy examples will still be viable for years to come. Those include:

  • Long-form blog posts
  • Social media uploads
  • Video content
  • E-books
  • Email marketing
  • Webinars

The Benefits of Using Content Marketing to Grow Your Business

The benefits of successful content marketing strategies outweigh both the cost and time needed to get them off the ground and running. Here are some benefits when it comes to how to use content marketing to grow your business.

  • Increases trust in your brand
  • Increases authority of your brand
  • It makes you more visible online
  • Better ROI than traditional advertising

So, when you come down to it, it’s much better to use content marketing than any other means to grow and sustain your business. When the money comes in, you can outsource or look into applying for business financing to help fund your business.

About the Author, Madison Taylor

Madison Taylor is the Brand Ambassador at ROK Financial. She is responsible for raising brand awareness and business relationships with business owners across the country. Madison loves that she plays a small role in getting Business Back To Business Through Simple Business Financing and looks forward to hearing what you think about the blogs she creates! Madison has been working in the financial space for six years, and loves it! When she is not at work, you will find her at home learning a new recipe to test out on her family or going on new adventures with her friends.